Amahemuhemu abelokhu endiza emkhakheni wenkampani yaseCupertino isikhathi esithile: I-Apple ingaba nentshisekelo yokuthola i-Disney futhi ngaleyo ndlela wandise ibhizinisi lakho liye nakweminye imikhakha. Kubukeka kungenakwenzeka ngoba ukuthenga iDisney akukhona ukuthenga ukuqala kwe- "ambalwa" amadola ayizigidi eziyikhulu, noma kunjalo, kuya ngomcimbi wesikhathi esizayo kodwa cishe noma eduze, labo baseCupertino bangenza isinqumo sokuqala ukuhamba kulelo kheli.
Kungani i-Apple ingahle ibe nentshisekelo kuDisney
Umkhakha wezobuchwepheshe useduze kakhulu kunangaphambili. Lokhu akuyona into entsha, izinkampani ezinkulu ezifana ne-Samsung, i-Google kanye ne-Amazon seziqala ukusibekela i-a Apple kabani isheya laso lemakethe ngokwenye yamadivayisi alo ahamba phambili, i-iPad, seliqala ukuhlupheka. Futhi uma sibhekisa emndenini we-iPod okuthengiswe kwawo kwehle ngaphezu kuka-50% eminyakeni yamuva, asikhulumi ngisho nokukhuluma.
Lo mkhuba, okhonjiswe ngendlela ejwayelekile, uphoqa ushintsho kumasu. Tim Cook liyakwazi futhi, kusobala, sonke singabona ukuthi kancane kancane kanjani Apple ibilokhu yenza ukunyakaza okuthile ongakucabangi ngesikhathi sikaSteve Jobs: ukubonakala (nokuphumelela) kwe-Ipad Mini, ukwanda kwesikrini se-iPhone ezizukulwaneni ezimbalwa ezedlule noma isu lakamuva lokukhipha imikhiqizo eshibhile (i iMac entsha) noma, ngqo, yehlisa intengo yabanye (MacBook Air, Mac Mini, Apple TV, iPod Touch).
Imikhiqizo emibili izomaka, ngaphandle kokungabaza, ikusasa noma, kunalokho, isu lekusasa lenkampani yeCupertino. Ngakolunye uhlangothi, obekulindwe isikhathi eside iPhone 6, i-smartphone nakanjani ezophula ubandlululo maqondana nosayizi futhi izophendula iningi labasebenzisi abaningi abalangazelela i-iPhone enkulu. Konke lokhu kucatshangelwa ukuthi inhloso enkulu akuyona enye ngaphandle kokuhlwitha isabelo semakethe kwa-Android lapho kufika ku-35% wabasebenzisi abathi bazothenga i-iPhone enkulu (qaphela, kuya ngentengo). Ngakolunye uhlangothi i IWatch, umkhakha, owama-smartwatches, okuya kuwo Apple Uphuzile kancane kepha uzimisele ngokuguqula ingxenye.
Impumelelo enkulu yazo zombili, noma ukwehluleka kokhonkolo kwe- IWatch, izonquma ukuthi yini Apple uzokwenza "ngemali yakhe." Futhi kulapho-ke lapho kwakhiwa khona lawo mahemuhemu / isifiso sabahlaziyi abathile abaqinisekisa ukuthi, ukuphendula izimfuno zabaninimasheya abafuna ngenkani izimali ezahlukahlukene ezibika izinzuzo ezinkulu emkhakheni, kwezobuchwepheshe, ezinokuncintisana okukhulu futhi, ngokusho kwabanye , abaxhashazwa kakhulu, labo baseCupertino bangacabanga ngokungathi sína ukuthenga kulowo mshini wokwenza imali okungukuthi Disney.
Umqondo awuyona eyeqile njengoba kungabonakala ekuqaleni. Empeleni Apple ithwala ubuhlobo obuthile nomkhakha wezithombe (Pixar) futhi isoftware yakho isetshenziswa ekwakhiweni kanye / noma ekuhlelweni kwamafilimu amaningi (kanye namanye), kepha, ingabe iDisney iyathengiswa? Kuzofanele ngikhokhe malini Apple ukuba ngumnikazi nenkosikazi ka I-Disney?
Izobiza malini "iphathi"?
Disney Ayithengiswa, okungasho ukuthi ukunikezwa okumnandi kuzoshintsha umqondo wakho. Ngokusho kwalaba bahlaziyi abangongoti, lesi sibalo ngeke sishiye, sinake, i- Ama-dollar ayi-150.000 (Emasontweni ambalwa edlule besiphonsa amakhanda ethu sizungeze ama- $ 3.000 billion akhokhelwe iBeats).
Kepha laba bahlaziyi bochwepheshe babona nezinto ezimbili:
- Okokuqala. Ukudonswa kwemali akususelwa kumaqiniso abonakalisiwe noma izinkomba kepha "kokuhlangenwe nakho kwakhe kwezikhathi zakamuva, okumbonisa lokho kungekudala Inkampani yamakhathuni edumile ingaguqulwa ibe uhlobo lweNetflix kumdali we-iPod, i-iPhone ne-iPad ».
- Okwesibili. ukuthi kungenzeka ukuthi i-Apple ithathe isinqumo sokuthenga i-Disney «kuhle kakhulu futhi kuyiparadigmatic yalezi zikhathi, lokho ukusebenza kungenziwa kusuka osukwini olulodwa kuye kolandelayo, cishe ngaphandle kokuxoxisana phakathi kwamaqembu".
Angazi ukuthi uzoyibona kanjani, angisamangali ngalutho futhi, akungabazeki ukuthi kuzoba ukuthenga okuhle kakhulu maqondana nezinzuzo zezomnotho, kepha-ke, angikwazi ukusiza kodwa ngibona okuthile, ake sikubize, "ingcindezi ephelele" engxenyeni ethile yokwamukela izivakashi yamandla amakhulu aseMelika axhumene kakhulu nomkhakha webhizinisi lezomnotho kanye neDisney uqobo, okungavula indlela ukuze kuvuse intshisekelo enkulu Disney ngokuya ngezifiso zokuthengisa zesikhathi esizayo ezihleliwe. Imibono yetulo? Kungenzeka, kepha baningi abakha uzungu kulo mhlaba nokuthi iyiphi indlela engcono ukwedlula ukwandisa inani ngaphambi kokuthatha isinqumo ngokusemthethweni sokuzithengisa.
Fuente: Washington Post ngeSession Geek
