Ngonyaka odlule nohhafu, ukungena kwe-Apple emkhakheni wokusakazwa kwamavidiyo, yize kungakabi semthethweni, kudala i impi phakathi kwezinsizakalo ezahlukahlukene zokusakaza ividiyo, izinsizakalo kwesinye isikhathi eziphoqelelwa ukukhuphula intengo yebhidi yazo yokuqala, ukuzama ukugcina umkhiqizo. Noma kungenjalo ngaso sonke isikhathi.
Isibonelo esicacile sitholakala ukukhiqizwa okusha kukaJJ Abrams, lapho i-Apple yayinentshisekelo ngenkonzo yayo entsha yokusakaza ividiyo, kepha yikuphi ekugcineni yawela ezandleni ze-HBO, noma ngabe unikela ngokunikezwa okungajabulisi kangako, kepha njengoba isisho sithi: kwaziwa kangcono okubi kunokuhle ukwazi. Ngo-Obama, kwenzeka okufanayo nakuye futhi.
Kusukela ngoJanuwari kube nokuqagela mayelana nokuthi kungenzeka yini ukuthi bobabili u-Obama noMichelle basayinele isevisi yokusakaza ividiyo nokuthi kuphi Iminikelo ye-Apple ne-Netflix ivelele. Ezinyangeni ezimbalwa kamuva, lesi sikhondlakhondla samemezela nge-akhawunti yaso yeTwitter ukuthi lowo owayengumongameli waseMelika kanye nonkosikazi wakhe bafinyelele esivumelwaneni. Ngaphandle kokuhlola isizathu salesi sinqumo, kusobala ukuthi ababhalisile abayizigidi eziyi-125 kanye nesipiliyoni kanye noxhumana nabo beNetflix banokuxhumana okuningi ngakho.
Ngokwe-tweet eshicilelwe yiNetflix, lezi zithandani zika-Obama zizozinikela ekubhaleni imibhalo ebhaliwe kanye nochungechunge lwe-monographic. Yize ekuqaleni kwalo nyaka bekukhulunywa ngamathuba okuthi u-Obama aphathe "izingxoxo ezilinganiselwe" ku izingqinamba ezazibalulekile embusweni wakhe, kufaka phakathi ukunakekelwa kwezempilo, ukuguquka kwesimo sezulu kanye nabokufika. Mayelana neqhaza likamengameli kulesi sivumelwano, bekucatshangelwa ukuthi uzobhekela ukudala izinhlelo zokudla okunomsoco nesimo somzimba, phakathi kokunye.
