Yize ukuthengiswa kwe- iPhone y iPad sebephule amarekhodi futhi, inzuzo yomhlaba iyancipha futhi I-iPhone 5C kuqinisekiswa njenge "iphutha".
Izinzuzo yebo ... kepha hhayi lezo ezilindelekile.
Njengoba besivele simemezele kuma-Applelizado emasontweni edlule, izolo Apple yenze obala futhi yasemthethweni imiphumela yezezimali yekota yokuqala yezimali yonyaka wezi-2014 futhi, yize imiphumela yomhlaba ingenakuhlukaniswa nganoma iyiphi indlela njengaleyo engeyiyo, iqiniso ukuthi bashiya ukunambitheka okumnandi ngandlela thile, ikakhulukazi kubaninimasheya benkampani, futhi lokhu yize esezuze okuthile inzuzo ngaphezu kwezigidi ezingama-13.100 zamaRandi (ngaphezulu kwama-euro ayizigidi ezingama-9.581).
Esitatimendeni esikhishwe yinkampani iCupertino, ibike ukuthengiswa ngekota kwama-dollar ayizigidi eziyizinkulungwane ezingama-57.600 (cishe ama-42.128 billion euros), uma kuqhathaniswa nama-dollar ayizigidi eziyizinkulungwane ezingama-54.500 (cishe ama-euro ayizigidi eziyizinkulungwane ezingama-39.860) kwikota efanayo yonyaka. Ngale ndlela, ivale ikota ngenzuzo ephelele engama- $ 13.100 (ngaphezulu kwama-euro ayizigidi ezingama-9.500). Zonke lezi zibalo ezinhle zimelela ama-euro angu-14,50 ngesabelo ngasinye, uma kuqhathaniswa nama-dollar ayi-13,81 ngesabelo ngasinye kwikota efanayo yonyaka odlule.
Kodwa-ke, umkhawulo ophelele wenkampani ubungamaphesenti angama-37,9, u-0,6% uphansi uma uqhathaniswa namaphesenti angama-38,6 kwikota efanayo yonyaka wezimali odlule.
Irekhodi lokuthengisa.
Mayelana nevolumu yokuthengiswa kwedivayisi Apple, Tim Cook uveze okucatshangelwayo, futhi okuyi, a «Irekhodi lokuthengisa le- iPhone y iPad« ngasikhathi sinye lapho ukhombise ukwaneliseka kwakho ngokusebenza kwemikhiqizo Mac, iTunes noma lonke isoftware nezinsizakalo: "Siyajabula ukuba namakhasimende aneliseke kakhulu, athembekile futhi anomdlandla, futhi sizoqhubeka nokutshala imali enkulu esikhathini esizayo ukwenza ulwazi lwabo ngemikhiqizo nezinsizakalo zethu lube ngcono kakhulu."
Ngesikhathi sokuhlaziywa kwekota yezimali (ngo-Okthoba kuya kuDisemba 2013, kuthathwe njengekota yokuqala yezimali ka-2014), Apple uthengise izigidi ezingama-51 iPhones, uma kuqhathaniswa nezigidi ezingama-47,8 ezithengiswe kwikota efanayo yonyaka odlule; 26 million iPads, uma kuqhathaniswa nezigidi ezingama-22,9 kwikota ka-2012, kanye nezigidi ezingama-4,8 Mac, uma kuqhathaniswa nezigidi eziyi-4,1 kwikota efanayo yonyaka odlule.
Ngakho-ke, ukuthengisa kuyaqhubeka nokukhula yize ukuthengiswa kwe- iPhone zingaphansi kwamayunithi ayizigidi ezingama-55 abikezelwe ngabahlaziyi.
I-Los iPods Kodwa-ke, bayaqhubeka nokuwa kwabo kwamahhala okwaqala eminyakeni ethile edlule, ngoba ngokuthengiswa kwamayunithi ayizigidi eziyisithupha bathola ukwehla okungama-6% uma kuqhathaniswa nesikhathi esifanayo sonyaka odlule, amanani abo okuthengisa afinyelela kwizigidi eziyi-55.
"Ukwehluleka" kwe-iPhone 5C
Futhi kukho konke lokhu, into ngokungangabazeki futhi ngandlela thile, eye yaba nento yokwenza nomphumela wokugcina wezinombolo zenkampani yeCupertino idonsela amandla. Ngo-2013, okokuqala ngqa, Apple wethule imodeli ye-smartphone ephuma kanyekanye: I-iPhone 5C y iPhone 5S. Okokuqala kube ukudumala, mhlawumbe ikakhulu ngenxa "yenkinga yokulindelwe": the 5C akuyona ifoni embi, empeleni iyifoni enhle kakhulu, ngokuyisisekelo i-a iPhone 5 ebiyelwe ngendlu yepulasitiki a Cukuhogela, kepha akuyona ifoni "yezindleko eziphansi" abaningi abayikhangisile nabayilindele nokwehluka kwentengo yayo nokuphakama kakhulu iPhone 5S kuncane, okuholela ngokungenamkhawulo umsebenzisi ukuthi akhethe okwakamuva.
Izikhathi eziningi sikwazise ku-Applelizados ngokusikeka komkhiqizo kufayela le- I-iPhone 5C ngenxa yenani eliphansi lokuthengisa ngokuqhathaniswa nezilinganiso ezilindelwe. Manje Apple iqinisekisa lo mkhuba. Ngakho-ke, okungokwakhe Tim Cook ukubonile lokho "ukufunwa kwe- I-iPhone 5C Kuvele ukuthi kwehlukile kunalokho ebesikucabanga », okushiya ikusasa lale divayisi ngokuphelele emoyeni ngenkathi isondeza ukuthi kungenzeka kakhulu ukuthi kunamahemuhemu okunyamalala kwayo okulandelayo okuhambisana nokufika kwe iPhone 6 o I-iPhone Air ezinkulu (mhlawumbe amamodeli amabili). Impendulo ivela ku- Cook kungani ukufunwa okuphansi kwe- I-iPhone 5C kuphume ukukhanga okukhulu kunakho konke okuletha kubasebenzisi i I-ID yokuthinta okufaka i- iPhone 5S.
Le miphumela ayibandakanyi ukuhlolwa kwesivumelwano esifinyelelwe eChina phakathi Apple neChina Mobile, okuqale ukusebenza ngempumelelo ekuthengiseni esontweni eledlule futhi kuzoba nemiphumela engangabazeki.