Isikhulu esiphezulu se-Apple uTim Cook, ubambe iqhaza engxoxweni ebonakalayo kufayela le- Ingqungquthela yeVivaTech, othathwa njengomcimbi wokuqalisa nobuchwepheshe omkhulu kunayo yonke eYurophu. UCook waxoxwa noGuillaume Lacroix, oyi-CEO nomsunguli weBrut, inkampani yabezindaba edala okuqukethwe kwamavidiyo amafomu amafushane. Ubelokhu ekhuluma ikakhulukazi ngokuthi inkampani ayisebenzisayo ilawula kanjani elinye lamagugu ayo amakhulu: Ubumfihlo.
Sigxile kakhulu kubumfihlo iminyaka engaphezu kweyishumi. Sikubona njengelungelo lomuntu eliyisisekelo. Ilungelo eliyisisekelo lomuntu. USteve wayevame ukuthi ubumfihlo babusho ngolimi olucacile lokho abantu ababefuna njalo ngokuthola imvume yabo. Futhi leyo mvume kumele icelwe kaninginingi. Sihlale sizama ukuphila ngokuvumelana nalokho. Uma wonke umuntu ekhathazekile ngokuthi kukhona omunye obukayo, baqala ukwenza okuncane, bacabange kancane. Futhi akekho umuntu ofuna ukuhlala emhlabeni lapho inkululeko yokukhuluma incishisiwe. Ubumfihlo buya enhliziyweni yelinye lamagugu ayisisekelo we-Apple.
Akukhulunyiswanga ngobumfihlo bodwa. Kwakukhona nesikhathi sokuveza ukuthi i-Apple iyona ehamba phambili
Kodwa kwakukhona nesikhathi sokunikeza "i-pullita" kubaphikisi bakhe ebhizinisini. Ukukhuluma nge- "GAFA", isifinyezo esisetshenziswe eFrance esihlanganisa iGoogle, Apple, Facebook ne-Amazon. UCook uthe akasithandi leso sichasiso ngoba sidweba isithombe sokuthi "zonke izinkampani zine-monolithic ngokwemvelo," futhi lezo zinkampani zinazo "amamodeli webhizinisi ahlukile namanani ahlukile«. Kepha naka isitatimende esilandelayo:
Uma ubheka i-Apple futhi ubheka esikwenzayo, senza izinto. Sakha i-hardware, isoftware nezinsiza, futhi sizama ukwenza isiqiniseko sokuthi kuleyo mpambana mgwaqo, zisebenza ndawonye ngokukhululeka. Sigxila ekwenzeni okungcono kakhulu, hhayi okuhle kakhulu.
Ubelokhu ekhipha izexwayiso emncintiswaneni wokuthi ungcono, ukhetha kakhulu futhi ngaphezu kwakho konke ukwaziswa kangcono. I-Android futhi bekuyisisulu semisho yakhe:
Ai-ndroid ine-malware ephindwe izikhathi ezingama-47 kune-iOS. Kungani?. Ngoba siklame i-iOS ngendlela yokuthi kube ne-App Store futhi zonke izinhlelo zokusebenza ziyabuyekezwa ngaphambi kokungena esitolo. UCook uthe unethemba ngezingxoxo, nokuthi i-Apple izohlala ivikela umsebenzisi.
Noma kunjalo. UCook naye wakhunjuzwa ukwehluleka kwe-apula futhi umphathi omkhulu uzivikele kahle kulo mbuzo noma isitatimende esingenabo ubungani:
Ngihluleka nsuku zonke kokuthile. Sivumela ukwehluleka. Sizama ukwehluleka ngaphakathi kunangaphandle ngoba asifuni ukufaka amakhasimende ekwehlulekeni, kepha sithuthukisa izinto bese sithatha isinqumo sokungaqali. Siqala phansi indlela ethile futhi kwesinye isikhathi silungisa ngokuphawulekayo ngenxa yokutholwa esikuthola kuleyo nqubo. Futhi-ke, ngokuphelele, ukwehluleka kuyingxenye yempilo futhi kuyingxenye yako, noma ngabe uyinkampani entsha, uqalisa, noma inkampani ebikade ikhona isikhashana futhi izama izinto ezahlukahlukene. Uma ungaphumeleli, awuzami izinto ezahlukahlukene ezanele.
Isikhathi manje se-Apple nobudlelwano bayo nemvelo. Kepha akukho lutho nge-Apple Car
UCook ubuye wabuzwa ukuthi i-Apple iyivumelanisa kanjani imigomo yayo yezemvelo nokuthumela amadivayisi amasha. Siyazi ukuthi izinhlelo ze-Apple ukwenza ukuthi i-supply chain carbon ingathathi hlangothi ngo-2030. “Umkhiqizo omuhle womsebenzisi futhi umkhiqizo omuhle weplanethi ungaba konke-konke ngasikhathi sinye »Kusho uCook.
Manje, lapho ebuzwa nge-Apple Car, isenzo sashintsha kanjalo nokuma kwakhe. Wayengasazimisele ukukhuluma futhi waqeda ingxoxo ngalesi sihloko ngokushesha okukhulu. "Mayelana nemoto, kufanele ngigcine izimfihlo ezithile." «Kufanele ngaso sonke isikhathi kube khona i-ace phezulu komkhono wakhoNgakho-ke angicabangi ukuthi ngizophawula ngamahemuhemu emoto ezayo eyenziwe ngabakwa-Apple. "
Ungabuka i-interview kuvidiyo ka Isiteshi se-YouTube sikaBrut.