Ekukhululweni komholo kwakamuva kwe-Apple, sibone ukuthi kanjani enye into engenayo ithatha ukubaluleka okukhethekile esitatimendeni semali engenayo se-Apple. Inkampani iyayazi, ukuthi enye yemithambo yokuthola imali eminyakeni ezayo ukukhiqizwa kokuqukethwe kwethelevishini. Ngakho-ke, izosakaza okuqukethwe ukusakazela okwayo. Uma sibheka isu lika-Apple ngalo mqondo: ukusakazwa kwezinhlelo ezimbili futhi i ukuqasha izinsizakalo zochwepheshe abafanele kulo mkhakha, kukhombisa ukuthi i-Apple inentshisekelo enkulu kule makethe, njengoba nje iba yingxenye yomncintiswano wayo oqondile.
Imithombo ye Wall Street Journal baphawula lokho I-Apple izovuma ukusebenzisa imali efinyelela ezigidini eziyinkulungwane ekukhiqizeni izinhlelo ezingaba yishumi isatshalaliswa kulo lonke ikhalenda lika-2018. Ngalokhu kuhloswe ukuba kube ngumkhakha wokulinganisa emkhakheni futhi kukhuthazwe ukukhiqizwa kabusha kwimidiya yalo, kuqala nge-Apple TV futhi kudluliselwe kwamanye amadivayisi.
Ochwepheshe abaqashwe yi-Apple kulo nyaka, abanolwazi phakathi kwezinye izindlela ku Sony: UJamie Erlicht y UZack Van Ambur, bazothola lesi sabelomali. Labachwepheshe ababili bazoba neqembu labachwepheshe, eliholwa ngu UMat Cherniss, owayephethe i- WGN Melika, kuze kufakwe ku-Apple.
Bobabili, u-Erlicht noVan Ambur, bazobe bexoxisana nezinkampani zokukhiqiza zaseHollywood ukubuka okuqukethwe okuhambisana nefilosofi ka-Apple. Kuze kube manje asisenalo olunye ulwazi mayelana nokuqukethwe izinhlelo ze-Apple ezizoba nazo. Ngokwesabelo-zimali, lokhu kuyafana ngokwemali ne-Amazon ngonyaka we-2013, kepha imele ama-50% walokho okusetshenziswe yi-HBO ngo-2016.
Kodwa-ke, isu lika-Apple, uma sinamathela kulokho okwasakazwa ngo-2017, kungukuqukethwe kwezomnotho, ngokubamba iqhaza kwabantu abafanele abavela emhlabeni wezokuzijabulisa, cinema noma umculo.
