Ukwethulwa kwesizukulwane sesine sesizukulwane sesine i-Apple TV kube yinto enhle kakhulu ekuthengiseni nasekusebenziseni le divayisi ukukwazi ukusebenzisa okuqukethwe ngokusakaza lapho iRoku neGoogle kungamakhosi amanje emakethe. U-Apple wethule isizukulwane sesine i-Apple TV ngo-Okthoba owedlule futhi kusukela lapho ukwazile ukukhulisa ukuthengisa ngo-50% uma kuqhathaniswa nonyaka odlule, lapho kwakuthengiswa khona kuphela i-Apple TV yesizukulwane sesithathu, idivaysi enemikhawulo emikhulu kakhulu, ikakhulukazi ngaphandle kwase-United States, lapho abasebenzisi bale divayisi bengayisebenzisa kuphela ukwenza i-AirPlay nokunye okuncane.
Ngokwigrafu eyenziwe yiParks Associates, I-Roku ne-Google banesabelo semakethe esingu-30%, okuholela ezingeni yalolu hlobo lwedivayisi. Endaweni yesithathu sithola i-Amazon enkulu yokuthengisa online, enesabelo esingu-22%. Esikhundleni sesine yi-Apple TV yenkampani esekwe eCupertino, enesabelo esingu-20%. Ngaphakathi kwalokhu u-20% kukhona wonke amadivayisi inkampani eyethule emakethe kusukela kwimodeli yayo yokuqala, njengabo bonke abanye abakhiqizi.
Ingxenye yephutha i-Apple TV engeyena umholi wamanje wamakethe, ngenxa yezindaba isizukulwane sesine esisilethele zona, kungenxa yokuthi intengo yale divayisi. Ngenkathi iRoku, iGoogle neAmazon inamathela ngokungadluli ku- $ 30, i-Apple TV eshibhile esathengiswayo iyimodeli yesizukulwane sesithathu, esingayithola ngo- $ 69. Ngokuphikisana, imodeli eyonga kakhulu yesizukulwane sesine i-Apple TV iyatholakala ngama- $ 149 kumodeli yamandla aphansi.
Okwamanje Ama-36% emindeni yaseMelika anedivayisi yalolu hlobo, uma kuqhathaniswa no-27% ngonyaka odlule. Ngokwezibikezelo zeParks Associates, ngonyaka ka-2019 e-United States abasebenzisi abayizigidi ezingama-86 bazoba nezinto zalolu hlobo emakhaya abo.
