Usuku olulodwa ngaphezulu, unyaka owodwa ngaphezulu, I-Apple iyaqhubeka nokuxhasa izimbangela eziningi zenhlalo. Esinye sezimbangela ukuthi iminyaka eminingi isekelwa yinkampani yaseNyakatho Melika, yi usuku lwezinsiza zomhlaba.
Ngakho-ke, futhi, zonke izitolo ezisemthethweni zomkhiqizo, bazogqoka imibala yabo ebomvu njengesisekelo sazo zonke izisulu nezihlobo zalesi sifo esesabekayo, kanye nokwenza umphakathi wazi ngenkinga yangempela ekhona namuhla.
Ngale ndlela, i-Apple ithathe isinqumo sokufaka isandla kulo mbangela ngokuyixhasa ngqo: Ngokukhokha ngakunye okwenziwe nge-Apple Pay ku-App Store, abafana baseCupertino bazonikela nge- $ 1 al Isikhwama Somhlaba Wonke Sokulwa Ne-HIV, Isifo Sofuba neMalariya.
Ngokusho kukaLisa Jackson, Apple Vice President of Environment, Policy and Social Initiatives:
«Ukuxhuma ngemikhiqizo nezinsizakalo zethu kusiza amakhasimende ethu ukuthi ajoyine nathi emizameni yoku dala isizukulwane sokuqala sengculaza mahhala. Ngokusebenzisana ne-PRODUCT (RED) ukumisa ukudluliswa kwe-HIV kusuka komama kuya ezinganeni zabo ezingakazalwa, sesivele sibona umthelela omkhulu ezindaweni lapho usizo ludingeka khona kakhulu. Sizimisele ngokuqhubeka nokulwa nokukhuthaza izizukulwane ezizayo ngale mizamo ebalulekile. "
Ngaphezu kwalokho, namuhla, ku- I-Apple Store izokwethula izindaba zangempela zezisulu zalesi sifo.
Inhloso yalolu suku icacile: qwashisa ngalesi sifo, usize ukusinqanda futhi ngifundise ukuthi ungaphila kanjani nayo, kanye nokukhuthaza ukuqedwa kwe-HIV emhlabeni wonke, kubandakanya namazwe ase-Afrika namuhla anenani elikhulu labantu abathintekile.
Ngokwamagama kaDeb Dugan, isikhulu esiphezulu se (RED) isinyathelo:
“Ukuzibophezela kuka-Apple ekulweni nengculazi akunakuqhathaniswa. Akuyona imali eyizigidi ezingama- $ 160 nje kuphela eqokelelwe iSikhwama Somhlaba Wonke ethinte izimpilo zezigidi, kepha ikhono layo lokuletha imfudumalo, ukuqwashisa, amandla nokunakekela ukugcina lolu daba luseqhulwini. Ukwesekwa kwakho okungantengantengi akukwazi ukubukelwa phansi, futhi Sibonga bonke abasebenzi bakwa-Apple ngokusiza kumbandela ofana nalowo esiwukhuthazayo (RED) ukuthola ingqophamlando yama- $ 500 million anikezwe ukusiza ukuqeda lesi sifo. "
Kuze kube manje kulo nyaka, I-Apple iqoqe cishe ama- $ 30 million ngale njongo, esiza ukusungula izindlela zokuvikela nokunakekela abantu abanegciwane.
