Izinhloso ezibonakalayo ze-Apple zokuthola indawo embonini yokuqukethwe okubukwayo, kungaba ngokwakhiwa kwensiza yokusakaza yethelevishini, kungaba ngokwakhiwa kokuqukethwe kwayo kokubukwayo, noma ngokuhlanganiswa kwazo zombili lezi zinketho. Kubukeka sengathi kuthola indlela efaneleke kakhulu.
Ingxenye yevidiyo esakazwa njengamanje inabadlali abanamandla abanjengoNetflix, i-Amazon, i-HBO, iHulu, futhi naphezu kwemizamo ka-Apple "yokuluma kahle" kulesi sigaba, cishe zonke izingxoxo zimile.
I-Apple: okuqukethwe okunobunikazi noma okuqukethwe okunelayisense?
I-Apple inehadiwe engcono kakhulu yokusakaza okuqukethwe okubukwayo, i-Apple TV, noma kunjalo, ayinakho okuqukethwe okugcwalisa ngakho leyo divayisi futhi ngaleyo ndlela kwandise kakhulu isabelo sayo semakethe. Yebo, kuneNetflix, kukhona i-HBO futhi kunezinye eziningi, kepha i-Apple TV ibingaba yini ngaphandle kwazo? ISpain iyisibonelo esihle. Ngokunikezwa kokuqukethwe okuncane, i-Apple TV ayikaqali ukuvela futhi inentshisekelo ngethemba elithile kuze kufike ukufika kweNetflix ezweni lethu nokwethulwa kwezinye izinhlelo ezifana neVidLib noma uhlelo lokusebenza lweRTVE.
Okungenani phakathi neminyaka embalwa edlule, ngenkathi inkampani ilungisa i-Apple TV entsha ngohlelo lwayo lokusebenza kanye nesitolo sokufaka izicelo, phakathi kwezinye izinto, i-Apple ikhombise ukuzimisela kwayo ukuthenga amaphrojekthi angasiza ukukhuthaza hhayi kuphela le divayisi, kodwa futhi imisebenzi yayo efana ne-Apple Music, efinyeleleka kusuka kumadivayisi we-iOS ne-Mac.Kodwa ngokusho kwe- Inhloso iphephandaba Ulwazi, intshisekelo yakho ekutholeni okuqukethwe koqobo ihlala ithambile.
Ngokwalo mbiko omusha, I-Apple ayinantshisekelo yokungena ezimpini zokulayisense kumaphrojekthi wezigidigidi zama dollar nezimbangi ezinamandla njenge-Netflix noma i-Amazon.
U-Apple uthenge uchungechunge lwethelevishini olungabhalwanga olususelwa ku "Carpool Karaoke" kaJames Corden odumile ukuthuthukisa insiza yayo ye-Apple Music. Futhi ngasikhathi sinye uhlela uchungechunge lwethelevishini lokuqala olubizwa "Izimpawu Ezibalulekile" futhi esichazwe njengedrama eqhathanisa umlando wakhe noDkt.Dre, ongumsunguli weBeats nomphathi we-Apple wamanje.
U-Apple uphinde wahlangana nabamele usomahlaya odumile uChris Rock ngasekuqaleni konyaka ngenhloso yokufinyelela esivumelwaneni nokho izingxoxo aziholelanga ndawo futhi iRock ligcine lisayine isivumelwano se- $ 40 million neNetflix sababili.
Njengoba lo mbiko uveza, Ukushoda kokuqukethwe kwasekuqaleni kwe-Apple kubhekwa njengokuyinkohliso enkampanini, okungalimaza imizamo yayo yokwandisa isabelo semakethe se-Apple TV..
Ukungabi nephepha [lokuqukethwe] langempela kulimaza ikhono le-Apple lokwehlukanisa iminikelo yalo yokusakazwa kwevidiyo nezimbangi ezinjengeHulu, iNetflix, ne-Amazon, ngayinye yazo manje eyenza imibukiso yayo ebanikeza ukunakwa okuningi ngasikhathi sinye. amalayisense wamanethiwekhi wethelevishini. Lokho kungaphazamisa ikhono le-Apple lokwandisa isabelo semakethe sedivayisi yalo yokusakaza ividiyo, i-Apple TV, futhi ikhiye abantu abaningi ohlelweni lwe-Apple.
Izimpawu eziphikisanayo eziya eHollywood
Eminyakeni yokugcina, U-Apple ubelokhu ethumela izimpawu ezixubekile nezixubekile eHollywood mayelana nentshisekelo yabo kokuqukethwe koqobo, kungeza umbiko.
Abakwa-Apple bahlangane nabakhiqizi bethelevishini kanye nezitudiyo zaseHollywood benombono wokwenza imibukiso yethelevishini yoqobo ezonikezwa kuphela kuma-iTunes kodwa cishe ngasikhathi sinye, mhlawumbe ngenxa yokuziqhenya, uMphathi Wezinsizakalo u-Eddy Cue umemezele ukuthi u-Apple "akayena osebhizinisini wokuzama ukudala izinhlelo zethelevishini, ”kepha uzimisele ukunikeza iziphakamiso nesiqondiso kubakhiqizi lapho kungenzeka khona.
Iwindi le-iTunes
Akunandaba ngalezi zinhloso zokuqukethwe koqobo, Inqubomgomo ka-Apple yokuthola onogwaja be-iTunes ibilokhu iba nolaka ngokwengeziwe, kulandisa lo mbiko. Le nkampani kubikwa ukuthi yaxoxisana nabakhiqizi be-documentary kaMichael Moore i- "TrumpLand" kusenesikhathi ukuze kuvunyelwe i-iTunes kuphela.
I-Apple inelungelo lokunikeza i- "TrumpLand" ku-iTunes ngaphambi kwamanye amasevisi wevidiyo aku-inthanethi, ngenhloso yokuyikhangisa ekhasini lasekhaya le-iTunes, ngokusho komuntu obambe iqhaza ezingxoxweni. Ukuzibophezela kokuphromotha kwe-Apple kubalulekile ngokwanele ukusiza ukuthola imali nge-movie, kusho lo muntu.
Ngokusobala, ababambiqhaza abakhulu kulezi zingxoxo ngokuqukethwe yi-Apple nguJimmy Iovine, kanye nabaphathi be-Apple Music uLarry Jackson noRobert Kondrk.
