Akekho olandela ngokuvama okuncane izindaba ezigxile enkampanini ye-apula elilumayo ophunyuka kulokho I-Apple iyaqhubeka nemizamo yayo yokukhiqiza okuqukethwe kwasekuqaleni kokulalelwayo, njengoba kwenza iNetflix, i-HBO noma i-Amazon, yize uhlelo lokusabalalisa noma ipulatifomu esetshenziselwe lokhu, kanye nemodeli yebhizinisi, kusabonakala kungachazwa ngokwanele.
Uma besidinga ubufakazi obengeziwe balesi sici esisha se-Apple, manje siyazi ukuthi kuleli sonto eledlule, umphathi we-Apple Eddy Cue, wazi kahle izindaba zokuqukethwe kwenkampani, uhlangane nabanye abaphathi bama studio amabili amakhulu ase Hollywood, iSony ne Paramount, ukunemba kakhudlwana. Ngaziphi izinhloso?
I-Apple kungenzeka ukuthi "ilungiselela okuthile okukhulu"
U-Eddy Cue, oyisikhulu esiphezulu kwa-Apple ophethe ukwengamela imisebenzi yenkampani efana ne-iTunes ne-Apple Music, ubesezingxoxweni ngeledlule Izithombe zeParamount kanye ne-Sony Pictures, izitudiyo ezimbili ezinkulu zamafilimu eHollywood, ngaphandle kwesikhashana kudlule okuqukethwe okuthile kwalokhu kuhlangana.
Ngokusho kwalezi zindaba, kushicilelwe Ngokusho kwephephandaba laseMelika i-New York Post, i-Apple ifuna "ukuthenga okuguqukayo" hhayi "isivumelwano sokuthenga imidlalo yethelevishini kuphela." Ngasikhathi sinye, umthombo ongadalulwanga uphawula lokho I-Apple "ilungiselela okuthile okukhulu".
U-Eddy Cue (kwesobunxele) noTim Cook (kwesokudla) | ISITHOMBE: I-New York Post
Okwamanje, I-Apple ibonakala ihlola ukuthi izosebenza kanjani ukukhiqiza okuqukethwe kwayo futhi ikusabalalise ngezindlela zayos. Ukwenza lokhu, ithole amalungelo oku ICarpool Karaoke, umdlalo odumile ozoqala kabusha ngesizini yeziqephu eziyishumi nesithupha zehora ezizosatshalaliswa nge-Apple Music. I- bonisa i-trailer iveze ukuthi izogcina ifomethi yosaziwayo becula ngenkathi beshayela.
Amaphesenti ayikhulu azenzele wona angaba yi-docu-reality Iplanethi yezinhlelo zokusebenza, ezokhishwa entwasahlobo ezayo. Imayelana ne- Umbukiso wento eyenzekayo lapho abathuthukisi bezinhlelo eziningana bancintisana nemali edingekayo ngenkathi belulekwa nguGary Vaynerchuk, Gwyneth Paltrow, Jessica Alba kanye ne-will.i.am.
Kuyacaca ukuthi kule minyaka edlule, I-Apple ikhombise intshisekelo ecacile ekukhiqizeni okuqukethwe kwayo, futhi ukwazisile embonini yaseHollywood. Ngonyaka owedlule, i-Apple yaziwa ukuthi ihlangane nezinhloko zezitudiyo ezahlukahlukene zamafilimu nabadidiyeli benombono wokwenza izinhlelo zethelevishini zoqobo ezizonikezwa kuphela kuma-iTunes, yize u-Eddy Cue kamuva asiphika isimangalo esikhulu sokuthi i-Apple "ayikho ibhizinisi lokuzama ukudala imibukiso ye-TV ', okusobala amanga (Iplanethi yezinhlelo zokusebenza). Esikhundleni salokho, uthe i-Apple izimisele ukunikeza abakhiqizi iziphakamiso nokuholwa uma kungenzeka.
Asikho ebhizinisini lokuzama ukwakha izinhlelo zethelevishini. Uma sikubona njengokuhambisana nezinto esizenzayo ku-Apple Music noma uma sibona ukuthi kuyinto entsha epulatifomu yethu, singabasiza futhi sibaqondise futhi senze iziphakamiso. Kepha asizami ukuncintisana neNetflix noma ukuncintisana neComcast.
Izindaba zeNew York Post zikugcina lokho I-Apple ayinantshisekelo ngempi yokuqukethwe evulekile nezimbangi ezinjengeNetflix ne-Amazon, mhlawumbe sekuvele kunenzuzo enkulu nodumo. Kodwa iWall Street Journal muva nje ibike ukuthi i-Apple ihlela "ukwakha ibhizinisi elisha elibonakalayo ezinhlelweni zokuqala ze-TV nakumabhayisikobho," eliqhathanisa ne "HWorldworld" ye-HBO kanye ne-"Stranger Things" yeNetflix.
UTim Cook, oyisikhulu sakwa-Apple, uthe engqungqutheleni yocingo ngemuva kokubika imiphumela yenkampani yakamuva yezezimali wathi "Ngokwengqikithi yangempela, sifake umunwe wethu emanzini senza okuqukethwe kwasekuqaleni kwe-Apple Music, nokuthi izothuthukiswa kuwo wonke umhlaba unyaka. Siyafunda kulokho futhi sizosuka lapho. "
