Kusukela ngo-2015, inhlangano yezinkampani ibisebenza ku thuthukisa i-codec yevidiyo ekwazi ukucindezela amafayela azungeze ama-50% ngokuqhathaniswa nosayizi wamanje we-h.264. Kancane kancane izinkampani ezinkulu zobuchwepheshe sezijoyinile, ngoba noma iyiphi indlela yokuxhumana inentshisekelo kwinani lemininingwane eqoqwe kuvidiyo edinga isikhala esincane, kungaba ukuyigcina noma ukuyithumela ngamanethiwekhi.
Ekuqaleni, i-Apple njengezinye izinkampani, kufaka phakathi i-Facebook, ayizange ibhalise, ilinde ukubona ukuthuthuka kwayo, noma njengasendabeni ye-Apple, iqede ukwenza i-codec yayo eyaziwa nge-HEVC, bese iyisebenzisa ezinhlelweni zayo zokusebenza nakunethiwekhi .
Lo mfelandawonye, owaziwa ngokuthi Vula iMedia Alliance, izinhloso ezilandelayo zibekiwe, njengoba kuchaziwe kuwebhusayithi yayo:
Chaza futhi uthuthukise ama-codecs emidiya, amafomethi wemidiya, nobuchwepheshe obuhlobene ukubhekana nokufunwa kwemakethe kokucindezelwa kwevidiyo yomthombo ovulekile nokudilivwa kuwebhu.
Kepha intuthuko evusa ukulindela okukhulu yile ukwenziwa kwe-codec yomthombo ovulekile, ebizwa nge-AOMedia Video 1 (AV1). Umsebenzi wawo omkhulu ukucindezela kwevidiyo, ngaphambi kokugcinwa, noma ukuthunyelwa ngenethiwekhi.
Lesi yisizathu sokuthi, hhayi kuphela izinkampani zesoftware ezinjengeMicrosoft noma iApple ezinentshisekelo. Noma ngubani ogcina okuqukethwe uyayeseka le phrojekthi, ngoba yonga isikhathi lapho edlulisa imininingwane. Futhi, izindleko zokugcina, ngokunciphisa isikhala kumaseva akho. Ngezinsizakalo zanamuhla zamafu, ezinikezwa ngandlela thile yinoma iyiphi inkampani yobuchwepheshe, yenza le codec entsha ibe ucezu olubalulekile kunoma iyiphi inhlangano.
Enye ingxenye efanelekile yale codec ukuhlanganisa kwayo yonke indawo. Okungenani okwamanje noma iyiphi ipulatifomu iyakwamukela. Ngakho-ke, okushiwo ingxenye ngayinye yabo kubalulekile. Kubonakala sengathi umsebenzi uthuthuke kakhulu kunalokho ebesikulindele. Kulindeleke ukuthi kwethulwe inguqulo yokuqala ngosuku olungakacaciswa, kepha okukhombisa ukuthi "esikhathini esizayo esiseduze."
Umbimbi unamalungu aqavile njenge: Amazon, Cisco, Facebook, ARM, Google, IBM, Intel, Microsoft, Mozilla, Netflix, Hulu, NVIDIA, phakathi kwabanye.
