Ngokwencwadi uTechCrunch Apple usebenza ukwethula indlela entsha yokudla izindaba ngeTunes. Inkampani ezinze eCupertino ithuthukisa izinhlelo ezikhulunywayo, okuyiziqeshana ezimfushane, ezibhalwe ngabahleli abahlukahlukene ukuthi, ngaphezu kokukwazi ukuzifunda, sizokwazi ukubalalela. Ngokwalolu shicilelo, i-Apple akuyena ophethe ngqo ukuguqula lo mbhalo ube ngomsindo, kodwa unikeze inkampani yakwaSpokenLayaer, inkampani inesibopho sokwenza lezi zinhlobo zamafayela zenani elikhulu lemidiya elifana neForbes, The Huffington Post, Reuters, Smithsonian, Scripts ...
Okwamanje, angicabangi ukuthi noma ngubani uzomangala ngezinsizakusebenza ezinkulu ezinikezwa yi-iOS ne-OS X kubo bonke abasebenzisi abanezinkinga zokubuka futhi lo msebenzi omusha awuhloselwe lolu hlobo kuphela lwezethameli, kepha futhi ufuna ukunweba uhlobo lokuqukethwe okunikezwa yinkampani ngesitolo sayo, lapho singathola khona umculo, izinhlelo zokusebenza, i-podcast, izincwadi ...
Lolu hlobo lomsindo lunikela ngazo zombili imibono yabahleli abafanele njengezihloko zesayensi, zebhizinisi… Njengabezindaba baseMelika asebevele banikela ngamakhasi abo e-web, ngokunengqondo kuzinguqulo ezikhokhelwayo. I-Apple ibeka ezandleni zabashicileli indlela entsha yokwenza inzuzo okuqukethwe kwabo.
Mayelana nenzuzo yazo, lapho i-Apple ingafaki isandla sayo njengama-podcast, lezi zinkulumo ezikhulunywayo zizofaka phakathi izimemezelo ezilalelwayo, ukuzama ukunxephezela ukulahleka kwabafundi ngabalaleli. Imali engenayo yokukhangisa izokwabiwa phakathi komshicileli ne-SpokenLayaer.
Enye yamadivayisi alandelayo angasebenzisa lolu hlobo lomsindo yi idivayisi ezimele i-Apple ehlela ukuyivula maduze, ongazama ukusitha i-Alexa ye-Amazon. Lolu hlobo lomsindo luzovumela bonke abasebenzisi ukuthi baziswe ngaso sonke isikhathi ngezindaba ezibaluleke kakhulu ngoSiri. Abakwa-Apple kulindeleke ukuthi bethule lezi Spoken Editions ngo-Okthoba.