Isimo esingajwayelekile kakhulu emhlabeni wezobuchwepheshe besisenesikhathi eside senzeka. Apple iphatha unyaka nonyaka ukugcina (lapho kungafanele kwandiswe) yayo ivolumu yokuthengisa nomthelela emkhakheni, kepha kusetshenziswa kuphela ingxenye eyodwa kwezintathu yalokho okusetshenziswa umncintiswano ekukhuthazeni imikhiqizo yabo. Kungenzeka kanjani ukuthi ngokutshalwa kwemali okuphansi kangako ku izikhangiso futhi ekuxhasweni uthole lowo mfanekiso oqinile womkhiqizo?
Izibalo ezisemthethweni aziqambi amanga
Awukwazi ukukuphika lokho Apple wenza izimemezelo. Ngokusobala, ukusebenzisa kwabo imali ngalokhu kutholakala kakhulu e-US lapho benesabelo esikhulu semakethe khona. Kepha lapha eYurophu yakudala akuvamile ukuhlangana izikhangiso ku-TV (ngaphandle kokuqaliswa komkhiqizo noma njengokuqiniswa kokuthengisa kwemikhiqizo esilelayo) hhayi ukuthi angazi imicimbi yezemidlalo exhaswe yinkampani yaseCupertino, noma amaqembu ebhola anophawu lwawo kumahembe awo.
Izibalo ezisemthethweni zithi ngo-2013 Apple uchithe ngaphezulu nje kwe- $ 1000 billion (isibalo esiphezulu emlandweni wayo) ku ukukhangisa, idlula kancane ukutshalwa kwezimali kwemikhiqizo efana neDell noma i-HP, kodwa ngaphansi kwe-Microsoft futhi ngaphansi kakhulu kwe-Samsung, ngo-2012 eyachitha ngaphezulu Amadola ayizigidi ezingama-4000.
Manje iyini imfihlo? ngani Apple isebenzisa imali engaphansi kweningi lomkhakha kepha iyaqhubeka nokuthola imiphumela emihle yokuthengisa futhi iyibeke endaweni yayo marca?
Lapho umkhiqizo omuhle uba yisikhangiso sakho esihle kakhulu
Yebo kulungile, Apple kwesinye isikhathi uyaphazama. Kwenza amaphutha ekwakhiweni noma kungasebenzisi lezo zinketho abasebenzisi abangathanda ukuzithokozela kumadivayisi ethu, kepha njengomthetho ojwayelekile kwenza imikhiqizo emihle kakhulu. Kwenza imikhiqizo iphakeme kunaleyo yabakhiqizi abaningi, imikhiqizo eqinile, eqinile (ngisenayo i- I-iPhone 3g), ngezinto zokwakha ezisezingeni eliphezulu, imikhiqizo enedizayini eqaphe kakhulu futhi ngaphezu kwakho konke unendaba kakhulu ngesipiliyoni somsebenzisi.
Lowo muzwa wokuthi onayo i- iPhone noma a iPad inomkhiqizo okhethekile akuyona ingozi, vele bayayinakekela emnyangweni wokuklama, lapho uma kusetshenziswe imali Apple. Noma ngubani oke waba nomunye wale mikhiqizo uyazi ukuthi ngiqonde ukuthini, yimikhiqizo ethembekile, lapho isoftware ne-hardware zenziwe ndawonye ukuze zisebenze kahle kakhulu nalapho ukwehluleka kuvame ukuba ama-anecdotes.
Ucwaningo lokwaneliseka komkhiqizo luhlala lushiya lezo ze- Lake phezulu kohlu nenani lomkhiqizo lihlala phakathi kwezinto ezifunwa kakhulu. Ukuphela kwento eyehlisa leso silinganiso imvamisa iyinani, ama-euro angama-600 noma ama-700 esigungwini kuseseyimali eningi kubantu abaningi, kepha uma umkhiqizo unekhwalithi ephezulu kangaka ufanelekile.
Umsebenzisi njengepulatifomu yokukhangisa
Ngakho konke lokhu Apple iyaqhubeka nokuthengisa inani elikhulu lamadivayisi, muva nje lithengiselwa abantu abasha, futhi lokho kungezinye zezikhiye zempumelelo yalo. Yonke impilo yakho kuthiwe izwi lomlomo libalulekile lapho uthengisa umkhiqizo, Apple "Ukubona ngokubona" kuyasiza ngoba imikhiqizo yayo ibekwe endaweni ekahle emhlabeni wonke ukuze siyibone futhi sibe nalesi sidingo sokuyithenga. Kusuka enkundleni yebhola lezinyawo lapho ubona khona abantu beqopha umdlalo ngezabo iPad, ngochungechunge lwethelevishini noma ama-movie lapho abalingiswa abaphambili babonakala beshaya kusuka kubo iPhone noma ukubhala i-imeyili nge IMacbook, kungasaphathwa bonke labo saziwayo abagqoka iPhone futhi kubonakala kuma-tweets abo noma kokuthunyelwe kwabo ku-Facebook futhi ngaphandle kokukhohlwa izikhangiso ezivela ezinkampanini ezikweminye imikhakha ezisebenzisa a iPhone njengesibonelo se-smartphone ngaphandle kokuyiqamba. Lokhu kwenza isifaca kumsebenzisi ohlaselwa ngokungazi nsuku zonke ngemifanekiso yemikhiqizo ene-apula ngemuva.
Kulesi sigaba angithandi ukukhohlwa ngomncintiswano. Kulezi zinsuku sibonile ukuthi iSamsung ilahlekelwe kanjani icala lokwephulwa kwelungelo lobunikazi Apple (enye) njengoba ibisetshenziswe kwamanye amamodeli obunikazi ibhekisa ezenzweni ezilula njenge- "slide to unlock" nezinto ezifanayo. Yilokho futhi ukukhangisaUkuthi umncintiswano wakho oqonde kakhulu usebenzisa izinsizakusebenza zakho futhi uyakukopisha ungenye yezikhangiso ezinkulu kunazo zonke ezikhona futhi ezinomthelela omkhulu kwabezindaba, ukwahlulela ngokuthi.
Ukunqoba okukhulu kwe Apple ukuthola omunye weminyango ehamba phambili yokuthuthukisa umkhiqizo emhlabeni wezobuchwepheshe, lokho kukunikeza umvuzo ophindwe kabili: wonga imali kwezokukhangisa futhi abasebenzisi bakho abanelisekile ngomkhiqizo omuhle bangabakhangisi abahamba phambili ongafiselelwa yiluphi uhlobo lomkhiqizo.
