Yize i-Apple isho okuhlukile ezikhathini eziningana, ukuqhathanisa namawashi emikhiqizo kanokusho kubonakala kungenakugwenywa. Khumbula ukuthi ngaphandle kwabancintisana nabo ku-niche ye-smartwatch efana ne-Motorola, LG, Samsung ... I-Apple ibuye ithengise okuhlukahlukene kwewashi layo ngama-premium finish nezindleko eziphezulu eziya ngqo ukuqhudelana zisuka kuwe ziye nemikhiqizo yakudala yokwenza amawashi njengo-TAG Heuer noma uRolex.
Ngale ndlela, iwashi le-Apple selisuse indawo yalo eRolex ohlwini lwemikhiqizo yokunethezeka yomhlaba, lokhu kuhlaziywa kwemakethe kwenziwe yinkampani iNetBase, eyenze ucwaningo ngokuhlukahluka okufana nombono kanye nokulinganisa ezinkundleni zokuxhumana nokuzethemba kwabathengi ku ngaphezu kokuthunyelwe kwezigidi ezingama-700 okushicilelwe phakathi konyaka wezi-2014 nowezi-2015.
Kulolu cwaningo, i-Apple izibeke endaweni yokuqala esigabeni samawashi, iqiniso eliba lihle kakhulu uma ubona ukuthi ngaphakathi kwesigaba yilo kuphela elithengisa i-smartwatch. Ngaphezu kwale mikhiqizo eshiwo ngenhla, kukhona eminye efanele njengoRichemont, uCurren noma uPatek Philippe, izinhlobo ezimeni ezithile bakwazile ukudala imisebenzi yobuciko eyiqiniso.
Ngokuvamile, i-Apple inamandla kakhulu ohlwini lwalesi database lapho umkhiqizo wezinto zokunethezeka obaluleke kunazo zonke wawunguChanel. I-Apple, ngokwengxenye yayo, ibisesikhundleni sesine, ngenkathi sibheka amadivayisi athile, i-iPhone ibekwe kunombolo 11 kwathi i-Apple Watch yabekwa ku-13 ngokulandelana. I-iPad ngokwengxenye yayo yawa ohlwini okokuqala eminyakeni eminingi.
Akufanele kusimangaze ukuthi lokhu kuhlaziywa kutholakala I-Apple njengomkhiqizo wokunethezeka ngoba yize uJony Ive esho okuphambene kaningi, akumangazi selokhu kusebenzisana ngemikhiqizo efana neHermès noma i-Apple Store manje ephethwe ngumphathi we-Burberry wangaphambili yenza kungenakugwemeka ukuthi izokhipha leyo aura yokunethezeka.