Emasontweni ambalwa edlule sikutshele ukuthi kanjani Apple ibilungisa kabusha i-Apple Store kuFifth Avenue eNew York ukuze ibe nesikhala esithe xaxa sokuqalisa umqondo omusha wesitolo ngezifundo eziningi zezivakashi nokufakwa, okokuqala ngqa, kusuka estudiyo somsakazo ukusakaza kuBeats 1.
Lesi esinye isibonelo sokuthi i-Apple ayifuni ukuthi insizakalo yomculo osakazwayo yehle. Ufuna ababhalisile abaningi ngokwengeziwe baqhubeke beza, futhi ufuna ukukukhuthaza lokho ngokwenza abantu beze kuleso sitolo se-Apple Store. angabuka futhi abambe iqhaza emibonisweni ezodlala ku-Beats 1.
Kodwa-ke, esifuna ukukhuluma nawe namuhla ukuthi i-Apple ingaba sesigabeni sokugcina somkhiqizo omusha ozobona ukukhanya kosuku kungekudala, isipikha esisha esizokhumbuza i-iPod HiFi kodwa ngobunyoninco bokukwazi ukuxhuma kwinsizakalo ye-Apple Music futhi ukwazi ukujabulela konke okuqukethwe kuyo kanye nomsizi weSiri. Ngakho-ke kungaba yisipikha esihlakaniphile esizofihla lokho i-Amazon ehlose ukukuqalisa kungekudala.
Izindaba ezenzeka kunethiwekhi zibonisa ukuthi i-Amazon ilungiselela isibuyekezo se- Echo range ngokuthuthuka okungayenza ibe yisipikha esihlakaniphile ngokugqama, phakathi kwayo esingakhomba ukufakwa kwesikrini sokuthinta esingu-7-intshi kanye nethuba le-videoconferencing ngesitayela se-FaceTime. Lesi sipikha okuthiwa yi-Amazon siyawa, ngakho-ke i-Apple kufanele iqaphele futhi ibone ukuthi izovumela yini imakethe yalolu hlobo lwedivayisi ukuthi idle noma ilinde njengoba yenzile nge-Apple Watch bese ishaya itafula iphinde ibeke konke kuphenduke phansi .
