I-Apple ibilokhu ikhetha iminikelo engaziwa nge-iTunes ukuze isize izisulu zezikhukhula, okuyinto idolobha laseNdiya iKerala elihluphekayo. Ngalesi sikhathi i-Apple inqume ukusebenzisana nayo UMercy Corps, NGO usebenza ngenkuthalo endaweni. Khumbula ukuthi kwezinye izinhlekelele endaweni yaseCaribbean, i-Apple nayo ibibambisene ngokuqoqa imali kubanikeli abangaziwa, kulokhu yiRed Cross.
Siyazazi izindaba ezivela kwabezindaba bendawo, Khaleej Times. Lesi sikhungo simemezele ukuthi u-Apple ukhungathekile ngezindaba ezaziqhamuka esifundeni. Ngamazwi ka-Apple:
Siphatheke kabi ngenxa yezikhukhula eziyinhlekelele zaseKerala. Abakwa-Apple banikela ngemali eyizigidi ezingama-Rs 7 ukuxhasa umsebenzi wokuhlengwa kwe-Mercy Corps India kanye ne-Prime Minister's Relief Relief Fund, uzibophezele ekusekeleni abasindile, ukusiza labo asebephelelwe amakhaya nokwakha kabusha izindlu nezikole.
Le nkampani isebenzise insizakalo yomnikelo ngesonto eledlule, ebivele isetshenziswe kwezinye izikhathi, ukunikela kusuka ku-iTunes noma ku-App Store. Noma imuphi umsebenzisi anganikela ngamanani avaliwe ka: 5, 10, 25, 5, 100 noma ama-dollar ayi-200. Le mali izoya ngokuphelele kwi-NGO.
Izimvula ezinjengeMonsoon zivamile kule ngxenye yomhlaba, kodwa kulokhu zibe namandla angenakubalwa kule ndawo kusukela ngoJuni. Lezi zimvula bezishubile kuleli sonto, zibanga abantu abangaphezu kuka-400 babulawa kwathi abafika isigidi basala dengwane, njengoba kubikwe yi-BBC News. Lezi yizindawo zehlathi, ezinemithombo embalwa ezimweni eziningi elahlekelwe yikho konke futhi okufanele iqale phansi. Kulokhu kunezelwa ukwanda kwezilwane eziyingozi kakhulu, njengezinyoka noma ofezela, ezingadala ukufa.
Esikhathini esedlule, I-Apple ibambe iqhaza ekusizeni ezinye izinhlekelelenjengesikhukhula esivela eSiphepho uHarvey, imililo yasendle eseNingizimu California, noma ukuzamazama komhlaba eMexico City.