Ezinsukwini ezimbalwa ezedlule, abafana beSpotify bathumele incwadi ku-European Union, ngaphezu kwe dala ikhasi elithile lewebhu, lapho kwathiwa khona I-Apple Music ibinenzuzo ecacile kuneSpotify ngaphakathi kohlelo lwe-iOS, ngoba isibonelo, Awudingi ukukhokha ama-30% ku-Apple ngokuvumela abasebenzisi ukuthi benze izinkontileka zabo kusuka kungxenyekazi yeselula yakwa-Apple.
Ikhomishini ka-30%, i-15% kusuka onyakeni owodwa ekubhaliseni, okuhlala i-Apple ngonyaka odlule kube yi imbangela eqhubekayo yokuphikisana phakathi kwabathuthukisi / izinsizakalo eziningi. Abanye babo, njengeNetflix noma iSpotify, banqume ukunganikeli ngokuthenga ngaphakathi nohlelo ukugwema ukunika i-Apple ikhomishini engama-30%.
Ezinsukwini ezimbalwa ngemuva kwesikhalazo esisemthethweni esifakwe nguSpotify e-European Union, u-Apple uphendulile, ngokukhishwa kwabezindaba lapho kuqinisekisa khona lokho I-Spotify ifuna ukusizakala ngazo zonke izinzuzo ezinikezwa yi-App Store ngaphandle kokunikela ngemali nganoma yisiphi isikhathi, ethi ugoqe "izisusa zakhe zezezimali ngenkulumo ekhohlisayo."
Nasi isitatimende esigcwele:
Sikholelwa ukuthi ubuchwepheshe bufinyelela ezingeni lalo langempela lapho sibufaka ngobuhlakani nangobuhlakani babantu. Kusukela ezinsukwini zethu zokuqala, sakhe amadivayisi ethu, isoftware, nezinsiza ukusiza abaculi, abaculi, abadali, nababonisi ukuthi benze abakwenza kangcono kakhulu.
Eminyakeni eyishumi nesithupha edlule, sethula i-iTunes Store ngomqondo wokuthi kufanele kube nendawo ethembekile lapho abasebenzisi bathola futhi bathenge umculo omuhle futhi umdali ngamunye uphathwa ngokufanele. Umphumela uvuselele imboni yomculo, nothando lwethu ngomculo nabantu abawenzayo bagxile kakhulu kwa-Apple.
Eminyakeni eyishumi nanye eyedlule, i-App Store yaletha lolo thando olufanayo lobuciko ezinhlelweni zeselula. Eminyakeni eyishumi eyalandela, i-App Store isize ukudala amathuba emisebenzi ayizigidi eziningi, yakhiqiza abangaphezu kwezigidi eziyizinkulungwane ezingama- $ 120.000 konjiniyela, futhi yakha izimboni ezintsha ngamabhizinisi aqala futhi athuthukiswa ngokuphelele kuhlelo lwe-App Store.
Ingqikithi yayo, i-App Store iyipulatifomu ephephile nephephile lapho abasebenzisi bangathemba khona izinhlelo abazitholayo nemisebenzi abayenzayo. Futhi onjiniyela, kusukela ekuqaleni konjiniyela kuya ezinkampanini ezinkulu, bangaqiniseka ukuthi wonke umuntu ulandela imithetho efanayo.
Le ndlela kufanele ibe njalo. Sifuna amabhizinisi amaningi okufaka izicelo akhule, kufaka phakathi lawo ancintisana nesici esithile sebhizinisi lethu, ngoba asishukumisela ukuba sibe ngcono.
Okufunwa yiSpotify kuyinto ehluke kakhulu. Ngemuva kokusebenzisa i-App Store iminyaka ukukhulisa ibhizinisi lakho ngokumangazayo, AbakwaSpotify bafuna ukugcina yonke imihlomulo ye-App Store ecosystem - kufaka phakathi imali ebonakalayo abayithola kumakhasimende e-App Store - ngaphandle kokwenza umnikelo kulowo makethe.. Ngasikhathi sinye, basabalalisa umculo owuthandayo bese benza iminikelo emincane nemincane kubaculi, abaculi nabaqambi abawuqambayo, baze bahambe baze bahambise laba badali enkantolo.
I-Spotify inelungelo lokunquma imodeli yayo yebhizinisi, kepha sizizwa siphoqelekile ukuphendula lapho I-Spotify isonga isisusa sayo sezezimali enkulumweni ekhohlisayo yokuthi singobani, esikwakhile nesikwenzayo ukuxhasa abathuthukisi be-indie, abaculi, ababhali bezingoma nabadali bazo zonke izinhlobo.
Khumbula ukuthi iSpotify manje isemakethe yamasheya, ngakho-ke kufanele iphendule kubaninimasheya, mhlawumbe bazoyicindezela i-European Union ukuthi iphenye lolu daba, yize kubonakala kimi ukuthi akuyona indlela eyiyo nokuthi ekugcineni ngeke kuzuze lutho.
Enye into ukuthi i-European Union iqala ukubheka ukuthi umkhawulo onjiniyela be-iOS banabo lapho befaka izinhlelo zokusebenza kwephula ukuncintisana kwamahhala, ngakho konke ukuphoqeleka ukuthi kudlule indandatho ka-Apple futhi ukhokhe u-30% wayo yonke imali eyenziwe uhlelo lokusebenza.
