I-Apple ithengisa ama-iPhones ayizigidi eziyi-10, manje kwenzenjani?

Emahoreni ambalwa adlule u-Apple ubike imiphumela yezezimali yekota yesibili yezimali eqinisekisa onke amabika: Ukuthengiswa kwe-iPhone kuyawa cishe amayunithi ayizigidi eziyi-10 athengiswe kancane kanye nokwehla kwenzuzo ka-8,6%.

Ukuthengisa, imali engenayo kanye nenzuzo konke kwenzelwa i-Apple

Kungenzeka kusesekuseni kakhulu futhi kungakuhle kakhulu ukuhlaziya imininingwane eminingi futhi ngokuphumula okukhulu imininingwane ephathelene nokuthengisa, imali engenayo kanye nenzuzo ebikwe izolo yi-Apple, kepha le datha ayishiyi ndawo yokungabaza: Kuthengiswe ama-iPhones angaphansi kwezigidi eziyi-9,8 kunakwikota efanayo yonyaka odlule, futhi cishe izigidi ezingama-24 ezingaphansi kwekota yokuqala ka-2016. Lokhu kubonisa ukwehla okungu-16% kokuthengiswa komkhiqizo ovelele wenkampani.

Futhi lesi yisona sizathu esikhulu se- ukwehla kwemali engenayo kanye nenzuzo ibikwe yi-Apple, into ethi kwakungakaze kwenzeke iminyaka engu-13Ngo-2003, lapho i-iPhone, i-iPad noma i-Watch zazingekho emcabangweni wethu.

I-Apple ikhokhise engxenyeni yokuqala yonyaka wayo wezimali ama-dollar ayizigidi ezingama-126.429 (uma kuqhathaniswa nezigidi ezingama-132.609 zamaRandi ngonyaka owedlule) ngenzuzo yezigidi ezingama-28.877 (uma kuqhathaniswa nezigidi ezingama-31.593 ngonyaka owedlule) kuzo zombili izimo, ngaphansi kwalokho obekulindelwe ngabahlaziyi. Ngakho-ke, kusukela ngo-Okthoba wonyaka odlule lapho kuqala unyaka wezimali ka-2016, Inzuzo ye-Apple yehle ngo-8,6%.

Ukuvuka nokuntuleka kokuzigxeka

Ngaphandle kokungabaza Lesi simo esingesihle senza ikholi yokuvuka ku-Apple, futhi akuyona eyokuqala ngoba inkampani isivele ibone ukuthi imiphumela ngeke ibe mihle kakhulu. Kepha siyini isimo senkampani manje.

Ngakolunye uhlangothi, futhi ngaphandle kokuphikwa, inkampani ibifuna ukuqinisekisa abatshalizimali ngakho-ke ivume ukwanda kwama-dollar ayizigidi ezingama-50.000 10 ohlelweni lokubuyisa amasheya kanye no-0,57% kusabelo sekota, ekhokha u-12 wamadola ngesabelo ngasinye ngoMeyi XNUMX.

Ngakolunye uhlangothi, I-Apple ikhombisa ukungabi khona kwe- ukuzigxeka ngokuphelele futhi, okungenani ukubhekana nombukeli, kubonakala kubukeka ngenye indlela.

UTim Cook uthethelela ukwehla kwe-26% eChina ngokusho ukuthi "Asihambisani nomoya ngathi ngonyaka owedlule noma ezinyangeni eziyi-18 ezedlule, kodwa kusengumnotho oqinile" nokuthi "Unyaka owedlule besikhule ngo-81 %. "

Ngesikhathi somhlangano, uCook wazihalalisela ngemiphumela eqinile yize "isimo sezomnotho esingesihle" saneliseka "ngokukhula okuqinile nokuqhubekayo kwemali engenayo evela ezinsizakalweni", ebhekise kwi-iCloud ne-Apple Music. "Sijabule kakhulu ngokukhula okuqhubekayo kwemali engenayo yezinsizakalo, ngenxa yamandla amangalisayo we-Apple ecosystem kanye nesisekelo sethu esikhulayo samadivayisi asebenzayo angaphezu kwezigidi eziyinkulungwane," kusho.

Futhi manje lokho?

Ungasho uphakeme, kepha kungacaci. I-Apple igcwala ngaphambili kwesitolo sayo ngemikhiqizo futhi kubukeka sengathi kuphuthelwe ilitshe lelitshe elithile: isigaba esiphakathi ngandlela thile esingakwazi ukukhokha cishe ama-euro angama-500 nge-iPhone "ekhanyisiwe ekusebenzeni" nangomklamo oneminyaka ecishe ibe mine ubudala, noma amakilasi aphezulu akhetha iwashi lama-euro ayi-18.000 noma amabhande alula angama-750 euros . Ngisho kubonakala sengathi bayazi.

Kepha ukhiye uku-iPhone. Kubalwa ukuthengiswa kwenkampani, imali engenayo kanye nenzuzo yenkampani, ngakho-ke ukwehla kwayo okuqhubekayo kokuthengisa kubi kakhulu kunalokho abanye abazimisele ukukuvuma. Icebo lokukhuphula intengo ye-iPhone minyaka yonke liyahluleka, njengoba kufaka phakathi izinto ezintsha ezimbalwa futhi uthi "kuyithuluzi elisha." UCook ngokwakhe wathi kube khona i- isilinganiso sokuvuselela kancane esenziwe abasebenzisi ukuthuthela ku-iPhone 6S, uma kuqhathaniswa ne-iPhone 6

Labo abalandela ngokwethembeka Applelized, futhi ikakhulukazi labo abalalelayo Izinkulumo ze-AppleUyazi lokho, yize singesona abahlaziyi abangochwepheshe, sakuxwayisa ngenkathi i-Apple isazihalalisela ngokwaphula amarekhodi okuthengisa: "konke kunomkhawulo", "kuze kube nini i-Apple izoligcina leli zinga!", "Kuzokwenzekani lapho inkampani kushaya uphahla? ».

Yebo, lowo mzuzu ufikile. I-Apple isikhuphukile Nge-iPhone, abasebenzisi babonakala bekhathala ngamanani abo kanye nohlelo lokuvuselela; inkampani kuzofanele yenze izinguquko ngoba manje akusekho uSteve Jobs obuyayo ukuzosindisa imbongolo yakhe.

Ngemuva kokuvalwa kweseshini eWall Street, amasheya akwa-Apple ehle ngo-8%.