Lokhu kungaba yinto ongayazi, noma kunjalo, onjiniyela bezinhlelo zokusebenza ze-Mac, iOS noma i-Apple TV, bazi kahle. I-Apple ikhokhisa ikhomishini engama-30% ngakho konke ukuthengisa okwenzeka esitolo sayo sohlelo lokusebenza, okubandakanya izinhlelo zokusebenza uqobo kanye nokuthenga ngaphakathi nohlelo, noma ngabe kuthengwa kanye noma okubhaliselwe. Ngakho-ke, ngawo wonke ama-euro ayishumi athengiswa nge-App Store, unjiniyela uthola ayisikhombisa, ngenkathi inkampani yaseCupertino igcina ezintathu.
Lokhu kubangele ukungeneliseki okuthile, ikakhulukazi kulabo abanamandla amakhulu okusebenzisa amandla; Abanye baze basola i-Apple "ngokuncintisana okungafanele", njengeSpotify. Manje lesi simo sesingashintsha futhi I-Apple izovuma ukusika ikhomishini yayo ize ifike uhhafu, ukwehlisa kusuka ku-30% wamanje kuya ku-15%, inani elithe xaxa ngokwengeziwe kodwa-ke lolu shintsho, uma lwenzeka, ngeke lusize wonke umuntu.
I-Apple inikezela kubasabalalisi bamavidiyo, kepha hhayi ngaphandle kwenzalo
Izinhlelo ze-Apple nciphisa ikhomishini oyikhokhisayo ngokuthengisa izinsizakalo zevidiyo esitolo sakho sohlelo lokusebenza ngenhloso yokuthokozisa imimoya yabanye abalingani bayo kodwa futhi ngoba ibhizinisi lama-movie nochungechunge lwethelevishini luyingxenye ebalulekile yemodeli yebhizinisi yenkampani. Khumbula ukuthi kuwo wonke u-2016, ukwanda kuphela kwenzuzo i-Apple eyibonile kuvela kumasevisi, futhi akukho okunye futhi akukho okungaphansi kuka-20% ngekota yokugcina yezimali yalo nyaka.
Inkampani yeCupertino ihlose ukunciphisa ukuqoqwa kwemali engenayo kusuka kuzinhlelo zokusebenza zokubhaliselwe zokusakaza ividiyo kusuka kumaphesenti angama-30 amanje kuya kumaphesenti ayi-15, njengoba kushicilelwe yiBloomberg, kubhekiswa "kubantu abazi ngezinhlelo."
Ngokusho kwezinguquko zakamuva ezenziwe yinkampani, ezinye izinhlelo zokusebenza ezingezona ezevidiyo sezivele zibona ukuthi isikweletu sazo esiya ku-Apple sinqunywe phakathi, kepha kuphela ngemuva kokuthi ikhasimende seliphothule unyaka wokuqala ogcwele wokubhalisile.
Siyini isizathu salolu shintsho kumasu?
Njengokujwayelekile kulawa macala, isizathu asikho okunye ngaphandle komnotho. Isikhathi eside, Abalingani be-Apple baye "bacasulwa" ukusika okubukhali ekuthengiseni nge-App Store. Abanye baze basola i-tech giant ngokuziphatha okuphikisana nokuncintisana. Ngasikhathi sinye, lokhu kuvunyelwa ngabakwa-Apple kukhombisa ukubaluleka okukhulayo okutholwa yividiyo yenkampani, okuzokwethula uhlelo olusha oluzonikezelwa ikakhulukazi kulolu hlobo lokuqukethwe.
Uhlelo olusha lwe-TV luyingxenye yomzamo ka-Apple wokuguqula amadivayisi akhe (i-iPhone, i-iPad futhi ngaphezu kwakho konke, i-Apple TV, ibe yifayela le- isizinda sokusetshenziswa kwamafilimu, uchungechunge kanye nemibhalo kusuka kuzinhlelo ezahlukahlukene ezivela endaweni eyodwa.
I-Apple isivele izamile, ngaphandle kwempumelelo, ukuzenzela eyayo insizakalo yethelevishini, kepha labo abaphethe amalungelo bahlala bebheka lezi zinhloso ngokusola, mhlawumbe lapho bebona ukuthi inkampani ithole kanjani indima ebaluleke kakhulu embonini yezomculo. Esikhundleni salokho, I-Apple idale uhlelo oluxhomeke ohlelweni lwezinsizakalo ezifana ne-Hulu, i-Showtime, i-Netflix ne-HBO, kodwa lokho ngasikhathi sinye kuzosebenza njengalezi zinsizakalo..
Njengokuhlukile, njengomthetho
Iqiniso ngukuthi abanye abalingani kulo mkhakha sebekhokhe i-15% ikhomishini ku-Apple isikhashana, ngokusho kukaBloomberg, kepha inkampani manje ikwenze okujwayelekile kwaba yinto evamile, yandisa isilinganiso esisha kubo bonke labo basebenzi bamavidiyo abhaliselwe, inqobo nje uma kuhlanganiswe nohlelo lokusebenza olusha lwe-Apple TV.
Kuze kube manje, abanye abahlinzeki bazama ukunxephezela leyo mali abayikhokhela i-Apple ngokwandisa izindleko zokubhaliselwe lapho zenziwa nge-App Store, ngokwesibonelo, isevisi yevidiyo ye-YouTube ibiza i-12,99 ngenyanga esikhundleni se-9,99 $ XNUMX ejwayelekile; I-Spotify, insizakalo yomculo, nayo igcina le nqubomgomo.
