Kusukela yethulwa ngo-2014, i-Apple Pay iye yaba yindlela engaphezu kokujwayelekile yokwenza izinkokhelo usuku nosuku. Masonto onke, i-Apple ivuselela uhlu lwamabhange ahambisanayo nezikhungo zezikweletu ikakhulukazi e-United States, lapho kukhona njengamanje kusekelwa ngaphezu kwenkulungwane.
Ngokusho kukaJennifer Bailey, iphini likamongameli we-Apple futhi oyinhloko ye-Apple Pay, umemezele kuNFR 2018 ukuthi ibanjelwe kulezi zinsuku eNew York njengoba i-iPhone isishintshe ukuthi izitolo zisebenza kanjani nokuthi inkampani iqhubeka kanjani nokwandisa imizamo yayo yokwenza ngcono uhlelo lokukhokha lweselula emakethe.
Engqungqutheleni kaJennifer "The Modern Shopping Experience", uBaley wethule izindaba ezimnandi ngokukhula nokwamukelwa kwe-Apple Pay, kanye nezifiso ze-Apple zamanje nezesikhathi esizayo embonini yezinkokhelo ezingamaselula. Ngokusho kukaBailey, I-iPhone ihola ukuthengwa okwenziwe ngama-Smartphones namaphilisi nge-25% share e-United States. Izinga lokukhula kokuthengiselana kwamaselula liphindwe kane kunokwenziwe nge-elektroniki okwenziwe ngekhompyutha futhi liphindwe kayishumi kunokwenziwa kwendabuko okuthengiswayo.
Isimo esifanayo siyenzeka ngaphandle kwase-United States. I-China, isibonelo, ibonile ukuthi kanjani Ukuthengiselana ngo-80% kwenziwa ngamaselula. Ngesikhathi yethulwa, i-Apple Pay ibinqunyelwe kuzitolo ezingama-3%. Namuhla, sekuvele kutholakala kuzo zonke izitolo ezingama-50% kulo lonke elase-United States. Ngaphandle kokwamukelwa kwezenhlalo kwale nkundla, i-Apple Pay isiphenduke indima ebalulekile ekukhuleni kwezebhizinisi ngamadivayisi eselula phakathi kwabathengisi ngenxa yokulula nokusebenziseka kwayo.