Imiphumela yezimali yekota yesithathu ye-Apple ilungile futhi kungenzeka kube yiyo ekhokhelayo okuncane "okumangazayo" ukwedlula indlela esijwayele ukwenza ngayo, ngoba kuyisikhathi sonyaka (Ephreli - Julayi) lapho kunokuqaliswa okumbalwa nemikhiqizo emisha enokwenyuka okuthe xaxa ekuthengisweni, yize kulo nyaka kungeke kufane ikakhulukazi ngenxa Ukwethulwa kwe-Apple Watch sizobona ukuthi ukuthengisa kwabo kuguqulela kanjani kuzinzuzo zenkampani.
Kakade ngekota yesibili yonyaka sibonile ukuthi ukuthengiswa kweMac kuqhubeke kanjani nokuqhubeka kwabo ukwenyuka okunganqandeki ukudlula ngokuqhathaniswa namanye amadivayisi njenge-iPad, ethinteke kakhulu ekuthengisweni kwayo ikakhulukazi yi-iPhone 6 plus, i-phablet ehlangabezana nezidingo ze "tablet" yabasebenzisi abaningi ababona ukuthi ukuthenga i-iPad, akusekho kunenzuzo.
Kusenjalo inzuzo ephelele yenkampani kwakungu- $ 13.600 billion ukusabalalisa ukuthengisa kuma-iPads ayizigidi eziyi-12,6 uma kuqhathaniswa nama-Macs ayizigidi ezingama-4,5, kepha uma siqhathanisa neminyaka edlule, ama-Mac akhuphule isabelo sawo ngokungafani ne-iPad elahlekelwe ukuthengisa okuningi ngokukhula okungekuhle. Ngokwengxenye yayo, i-iPhone yahlala ingumholi wokuthengisa njengedivayisi eyinhloko ye-Apple, ngokuthengisa okumangazayo kwezigidi ezingama-61,17 kuthengiswe kwikota eyodwa nje.
Ngokukhethekile, ingqungquthela yaleli kota yesithathu izokuba ngoJulayi 21 e Ngo-5 ntambama isikhathi saseSpain ngokusakazwa komsindo ngekhasi labatshalizimali lika-Apple.