Eminyakeni eyi-2 edlule, I-Apple Music ibisiqala ukubonakala endimeni yomculo, sibonga ngokwengxenye ukwethulwa kwesiteshi sayo sokusakaza online iBeats 1, insizakalo edlala umculo nezinhlelo ezisebenza amahora angama-24 ngosuku, zonke izinsuku zesonto.
Ukugubha le minyaka emibili, U-Apple unikeze inhlolokhono egcwele oDJ abaziwayo abafana noZane Lowe noma u-Ebro Darden. Banikeze umbono wokuvela kwemakethe, ukudlula kwayo ku-Beats 1, nokuthi imboni yomculo olalelwayo njengamanje injani.
Kule ngxoxo, ngamunye wabo unikeze umbono wabo weminyaka emibili edlule, esekela iphrojekthi egqugquzelwa yi-Apple. Zane lowe ukhulume ngemvelaphi yeBeats 1 ne-Apple Music:
«I-Apple ibeka umbukiso ojabulisa labo abayisebenzisayo, futhi inekhwalithi eningi. Njalo lapho kwenzeka okuthile okuthokozisayo kuBeats 1 sisondela enjongweni yethu, okuwukuthi yiba yi-clubhouse yokugcina lapho abaculi bekwazi ukuveza khona futhi bajabulele inqubo yokwabelana ngomculo nolwazi nabanye abalaleli. "
“Mhlawumbe umzuzu obunzima kakhulu ngesikhathi senza iBeats 1 bekuyisiqalo, lapho besichaza insizakalo eyisisekelo yokuthi yiziphi izinyanga ezizayo ezizoba yiBeats 1. Ngenxa ye-Apple Music, iqembu lithole ithuba lokunikeza okuhlukile kumsakazo wendabuko, evumela abaculi ukuthi bafinyelele izethameli eziningi, futhi baholele ezabo izingxoxo. "
Ngakolunye uhlangothi, Ebro Darden, lapho ebuzwa ngemibuzo efanayo nozakwabo, bakhulume ngethuba elikhulu abakwazi ukulinikela ngenkonzo yabo, ukwazi ukudlala umculo kuzo zonke izingxenye zomhlaba:
"Abantu bacabanga ukuthi ngingumfana we-hip-hop, futhi empeleni nginguye. Kepha nami ngingumlandeli wawo wonke umculo omnandi. Kuyangimangaza ukuthi mningi kangakanani umculo emhlabeni jikelele. UMNgilalela imisindo emisha evela emazweni ahlukahlukene nezinhlobo ezahlukene nsuku zonke. Ngisho nakwezinye izilimi, engingaziqondi nokuziqonda, kepha akunandaba. I-Beats 1 ikhulise umbono wami wezwe. "
Kusukela lapho, eminyakeni emibili eyedlule, iBeats 2 ibilokhu iguquka, ithuthukisa okuqukethwe futhi inikezela ngamathuluzi ahlukene anothisa ukuzulazula futhi abuyisele lokho abanye abasakubiza ngomsakazo. Ekupheleni kwengxoxo, Lowe usho ukuthi selokhu kwazalwa iBeats 1, "Akakaze ajabule kakhulu ngalesi simo seBeats 1 okwamanje, futhi kusisiqalo nje lesi."
