Insiza yethelevishini i-Apple ehlele ukuyinikeza futhi ebikade icabanga ngayo izinyanga eziningi, kubukeka sengathi ayikakuboni ukukhanya ngenxa yobunzima ehlangabezana nabo finyelela esivumelwaneni sabanikezeli bokuqukethwe. Ngonyaka odlule uhlale phansi nomphathi we-CBS kaningi ukuzama ukufinyelela esivumelwaneni, kepha emhlanganweni wokugcina, abantu baseCupertino basukuma etafuleni bashiya umhlangano, kubonakala sengathi abakwazi ukubuya. ngoba bekungekho ukuhlangana kabusha kohlangothi zombili maqondana nentengo yesevisi.
Amahemuhemu wakamuva ahlobene nezinhloso zika-Apple zokunikeza leli phuzu lensizakalo yethelevishini intshisekelo yenkampani yokuthatha i-Time Warner, edlula ezikhathini ezibucayi. Ibhodi labaqondisi liyavuma futhi kuzohlinzeka ngokuqukethwe okwanele kubafana abavela kuCupertino ukuze bakwazi ukudala iziteshi zabo eziningi nokuqukethwe engikutholile, kepha kubonakala sengathi i-Apple ibingawuthandi umqondo, ngoba emasontweni amabili edlule asikaze sizwe lutho ngakho.
U-Lee Moonves, isikhulu esiphezulu se-CBS, usho kanjalo engxoxweni ne-CNNMoney ukuthi "ube nezingxoxo no-Apple ezinyangeni ezimbalwa ezedlule kepha akezwanga ngenkampani muva nje." Ngesikhathi izingxoxo ziqala, abakwaMoonves babenethemba elikhulu mayelana nethuba "lokudala kanye ne-Apple insizakalo yethelevishini ezoshintsha umhlaba."
Kubonakala sengathi lapho zombili izinhlangothi zase zifinyelele esivumelwaneni, inkinga yezomnotho nguyena owaphula izingxoxo. I-Mooves ikhombisa ukuthi isivumelwano esingahle sibe khona kufanele sibe lusizo kubo bobabili amaqembu, hhayi kuphela abafana baseCupertino.