U-Eddy Cue, i-Apple Senior Vice President we-Inthanethi Software kanye Nemisebenzi, ngibe nengxoxo izolo ne-CEO ye-HBO, URichard Plepler, eSan Francisco. Kuwo, zombili izinhlamvu zashintshana ngokuvelayo ngesimo se-TV landscape enamandla.
U-Eddy Cue ubelukhuni impela kule ndaba futhi wakuqinisekisa lokho izinguquko eziningi ziyadingeka ukuze unikeze umuzwa ongcono yokusetshenziswa ezilalelini.
"Ngiyakukholwa lokho Ithelevishini idinga ukufakwa kabusha. Kulezi zinsuku, noma ngubani angenza i-TV esebenzisa izindlela ezilula kakhulu, ”kusho uCue. Inkinga yi-interface. Kunzima ngempela ukuyisebenzisa. Isethingi yokuqopha okuthile, uma ufuna ukubona okuthile kusuka izolo ebusuku futhi bekungakahlelwa ngaphambili ukuthi kuqoshwe, kunzima ukukuthola. Futhi kungenzeka ingatholakali. "
U-Apple wethule i-Apple TV entsha ngonyaka owedlule, evumela abasebenzisi ukuthi bafune imibukiso abayithandayo besebenzisa uSiri kanye nosesho lwendawo yonke. Inkampani ezinze eCupertino inezifiso ezinkulu ze-TV. Empeleni, bafuna ukufaka okuqukethwe kwabo kwasekuqaleni ngokushesha okukhulu, njengochungechunge noma ama-movie akhethekile womkhiqizo.
«Kuhle ukukwazi ukutshela idivayisi yakho: 'Ngifuna ukubuka umdlalo kaDuke webhasikidi, angikhathali ukuthi ikusiphi isiteshi.' Ngifuna nje ukubuka umdlalo weDuke basketball. Kulezi zinsuku kufanele ubheke i-TV, ngokusebenzisa umhlahlandlela wohlelo, ukuthola uhlelo noma okufunayo,… - kunzima impela ukukwenza. »
Ngokusho kwamahemuhemu amadala, i-Apple ibisebenza ukunikela ngephakheji yokusakazwa kwe-TV ezosetshenziswa kwi-intanethi. Noma kunjalo, inkampani manje igxile ku-Apple TV ekwazi ukunikela ngengxenyekazi evulekile lapho noma yimuphi umdali wokuqukethwe angakusebenzisa ukufinyelela izibukeli.
Ngesikhathi sokuxoxwa, uCue uncome i-HBO, kanye ne-CEO yenkampani, ebhekisa ekubeni ngumuntu "Ukhathazekile ngokwenza ngcono iphothifoliyo enikezwa yixhaxha nsuku zonke".
Ngokuzayo, i-HBO ingaba imbangi ye-Apple kokuqukethwe. Kepha okwamanje, I-Apple inabasebenzisi abangaphezu kwesigidi esisodwa ababhalisele isiteshi se-TV kwereferensi.
