Sifunde ngesinyathelo sika-Apple sokuletha isipikha sayo ngeSiri eyakhelwe ngaphakathi emakethe, emhlanganweni wokugcina wonjiniyela, owawubanjwe ngoJuni 2017. Ngemuva kwehlobo, inkampani yamemezela ukuthi izobambezeleka ukukhishwa kwayo, njengoba yayithuthukisa isikhulumi yenkampani futhi ngokusho kwewebhusayithi yayo, sizobona isikhulumi se-Apple ezinyangeni zokuqala zika-2018, okungenani e-US.
Impikiswano enkulu ishukumise i-HomePod lag, nokuthi i-Apple ifike sekwedlule isikhathi kule makethe yezipikha. Kulungile isifundo siveza ukuthi i-Apple izofika ngesikhathi esifanele, ekuphakameni kwemakethe.
Ngokuya ngocwaningo, i-2018 ingaba unyaka wezikhulumi ezihlakaniphile futhi inezici ezithile, njenge-HomePod. Ucwaningo olwenziwe ngu Ucwaningo lwe-NPR no-Edison, kwembula phakathi kweminye imisebenzi ukuthi umuntu oyedwa kwabayisithupha baseMelika unesipikha esihlakaniphile, kepha lesi sibalo sikhuphuke ngo-128% uma kuqhathaniswa noJanuwari 2017.
Umholi wemakethe yaseMelika ngu I-Amazon Echo ene-11%. Okulandelayo esinakho Ikhaya le-Google, ngesabelo esingu-4%. Lo Khisimusi, isakhamuzi esisodwa kweziyishumi sithenge isipikha. Kulesi sibalo, labo abavuselela isipikha noma abathenga isikhulumi sesibili bayaphumelela. Yize labo abathola isipikha se-Apple okokuqala kubalulekile futhi.
Abathengi bathenga isipikha esibanika okungaphezu nje kwedivayisi lapho bevame ukudlala umculo. Ukuthi ibanikeza okuqukethwe okwengeziwe futhi ibaphazamise phambi komndeni nabangane. Ngesikhathi esifanayo, isifundo siveza ukuthi ama-44% alabo abathenga isipikha esihlakaniphile, basebenzise iSiri ngaphezulu kusukela lapho.
Ngakho-ke, konke kubonakala kukhombisa ukuthi i-Apple iza ngesikhathi esifanele: abantu baqala ukwazi izinzuzo zesipikha esihlakaniphile futhi okutholakele kwabo kwabelwana ngakho nalabo abasondelene nabo. Noma kunjalo, Sisesikhathini sokuqala, futhi u-Apple ucabanga ukuthi labo abajoyina ngalesi sikhathi, bangathola imiphumela emihle: iningi alinaso isikhulumi esihlakaniphile, futhi lena yimakethe enkulu engadinga isipikha esihlakaniphile eminyakeni ezayo.
Okufanayo kwenzeka nge-Apple Watch, lapho abaningi be-Apple bebephuzile khona. Eminyakeni edlule, kukhonjisiwe ukuthi iwashi le-Apple yi-Smartwatch ethengiswa kakhulu kunazo zonke.