Uma sikhuluma nge-Monster, sibhekisa enkampanini eyake yenza amahedfoni adumile Beats nokuthi lapho okwakamuva kuthengwa yi-Apple babengenayo enye indlela ngaphandle koku ukumangalela ukuze apula kucatshangelwa ukuthi ukutholwa kwenziwa ngokuthengiselana komgunyathi. Lesi simangalo samukelwa ukuthi sicutshungulwe ngu- Inkantolo Ephakeme yeSan Mateo County, eCalifornia, futhi kuso, iSilo sakhombisa ukuthi asikaze sibe naso ubufakazi bokuthengiselana, ngakho-ke kwakuyisenzo "sokuvukela umbuso" lapho uDkt Dre no-Iovine bathatha khona amakhulu ezigidi zamaRandi.
Ukucabangela ukuthi iMonster isola uBeats futhi yazi ukuthi manje ngeka-Apple yingakho abakwaCupertino Isilo sisusiwe ohlelweni lwe-MFi. UMonster ubeke izandla ekhanda futhi Awuqondi lezi zindlela enkampanini efana ne-Apple.
Ngokuhoxa kweMonster ohlelweni lwe-MFi, inkampani ilahlekelwa isitifiketi sohlelo, izingxenye kanye nokwesekwa kwezobuchwepheshe futhi kuzofanele ususe ilogo emikhiqizweni. Uzoba nayo kuze kube yilapho ukhumbula imikhiqizo esevele ifakwe ilebuli yokuyifaka esikhundleni sayo nayo efanayo kodwa ngaphandle kwesitifiketi. Kukho konke lokhu, UDavid tognotti wethimba lezomthetho likaMonster, uhlukanise lesi senzo ngu-Apple njengo "Ukucekelwa phansi kobudlelwano" phakathi kwezinkampani zombili.
Labo baseCupertino bamise iMonster ithuba lokukhangisa ngemikhiqizo ye- "Made for i"
Ukukunikeza ukuqonda okungcono kokuthi lokhu kungasho ukuthini kuMonster, basebenzise imali engaphezu kwamadola ayizigidi eziyi-12 kumalayisense kulolu hlelo kusukela ngo-2008 futhi bebesebenza nenkampani iBitten Apple kusukela ngo-2005. Okwamanje, akwaziwa ukuthi abameli bakaMonster bangafinyelela esivumelwaneni ne-Apple. bese uhoxisa isikhalazo. Okwaziwa namuhla ukuthi abameli benkampani ethintekayo baqinisekisile ukuthi lokhu kuziphatha kwe-Apple kukhombisa ubuso benkampani ababengajwayele ukuyibona.
Kuyacaca ukuthi i-Apple kufanele ivikele izintshisekelo zayo futhi ikakhulukazi uma ihlobene nenkampani evumele ukwethulwa kohlelo lwayo olusha lokusakaza umculo, i-Apple Music. Abakwazi ukuvumela ezinye izinkampani zibike ingxenye yama-Apple asele omzimba futhi aqhubeka nokumaketha imikhiqizo emihle ngaphansi kwegama le-MFi.
