Ezinsukwini ezimbili ngaphambi kokwethulwa kwezinhlobo ezintsha zeMacbook, inkampani eseCupertino yethule imiphumela yezezimali yekota yokugcina ka-2016, ehambelana nezinyanga zikaJulayi kuya kuSepthemba. Ngesikhathi sekota edlule inkampani ibone ukuthi kanjani imali yabo engenile yehle yafika ku- $ 46.900 billion kuyilapho izinzuzo nazo zehlile uma kuqhathaniswa nesikhathi esifanayo sonyaka odlule, simi kwizigidi ezingama-9.000 zamaRandi. Esikhathini esifanayo sonyaka odlule i-Apple ithole imali engenayo eyizigidi ezingama-51.500 11.100 zamaRandi ngenkathi izinzuzo zamaRandi ayizigidi eziyi-XNUMX.
Ngokuya ngokuthengiswa kwamadivayisi, sabona okuthile abahlaziyi ne-Apple uqobo ababekade bekumemezele. I-Apple ithengise i-iPhone eyizigidi ezingama-45,5 kule kota yokugcina kanti ngesikhathi esifanayo sonyaka odlule ithengise izigidi ezingama-48 zazo, okusho ukwehla ngo-5%. Uma sikhuluma nge-iPad, kubonakala sengathi ukuwa kuzinzile kancane futhi ukwehla kokuthengisa kube ngama-6%, kusuka ku-9,8 million ngo-2015 kuya ku-9,2 ku-Q4.
Uma sikhuluma ngama-Macs, siyabona ukuthi ukwehla kuye kwaba kukhulu kunokwehla kokuthengisa obekulindelwe. Ukuthengiswa kweMac kwehle ngo-14% ngonyaka owodwa, isuka kumayunithi ayizigidi ezingu-5.7 athengiswa ngesikhathi esifanayo ngonyaka odlule aya kumayunithi ayizigidi ezingu-4,8 athengisiwe. Ingqungquthela yemiphumela elandelayo izoba sekupheleni kukaJanuwari nalapho singabona khona ukuthi ushintsho olwethulwe ebangeni leMacBook Pro luvumela yini ukunqoba ukuthengisa obekulahlekelwa yinkampani ezindaweni zokugcina.
Uma sihlukanisa imali engenayo ngezwe, siyabona ukuthi inzuzo etholwe yi-Apple e-United States yehle kanjani ngo-7, ngenkathi eChina ukuthengisa kwehle ngokumangalisayo ngo-30%. Kokubili eJapan naseYurophu ukuthengisa kukhuphuke ngo-10 no-3 ngokulandelana.
