I-United Kingdom iqinisa ukuvinjezelwa kwenkululeko ku-Apple nge-Unit entsha Yezimakethe Zedijithali

Uk ne-apula

Siyaqhubeka nodaba lokuzimela. Ngalesi sikhathi akusona isikhalazo noma impi yokubona ukuthi i-Apple ibilokhu ingumbuso wodwa yini. Kepha uma sikhuluma ngokuqapha ukuthi i-Apple ayikusebenzisi esikhathini esifushane naphakathi. E-United Kingdom, bakhe i-Digital Markets Unit, ezoqinisekisa ukuthi amapulatifomu afana ne-App Store avulelekile futhi kukhona ukuncintisana, ngaleyo ndlela kuqinisekiswe ukuthi imakethe alilawulwa yinkampani ethile.

Ngo-Ephreli, i-UK yakha i- Iyunithi Yezimakethe Zedijithali (DMU ngesiNgisi) ngaphansi kweCompetition and Markets Authority. Ngamandla asanda kunikezwa, lolu phiko olusha manje seluzokwazi ukuqoka izinkampani ezinkulu zobuchwepheshe njenge "Strategic Market State." Izinkampani ezinesimo salolu hlobo kufanele "zilandele imithetho emisha yokuziphatha eyamukelekayo." kuzohlose ukukhuphula ukuncintisana nokukhula emnothweni. Uphiko Lwezimakethe Zedijithali luzoba namandla okuqoka izinkampani zobuchwepheshe ezinamandla amakhulu futhi anamandla emakethe. Izobabiza njengezinkampani ezine "Strategic Market Status". Lokhu kuzodinga ukuthi balandele imithetho emisha yokuziphatha eyamukelekayo nabancintisana nabo kanye namakhasimende kuze kube sezingeni eliyohlomulisa umphakathi futhi kuqhube ukukhula kanye nokwenza izinto ezintsha emnothweni wonke.

IDigital Markets Unit ibikhona yethulwe ngendlela engekho emthethweni ngaphakathi kweCompetition and Markets Authority, ngo-Ephreli. Izosebenzisana nezinkampani ukufaka ukuncintisana okunamandla emkhakheni wezobuchwepheshe bedijithali. Umphumela uzoba: ukuqanjwa okusha kanye nemibandela emihle kumabhizinisi ase-UK. Lokhu kufaka phakathi ukuqala kanye nabashicileli bezindaba. Kanye nabakhangisi. Izoletha izinketho nokulawula okungcono kumthengi, kwenze kube lula ngabantu ukuyisa ibhizinisi labo kwenye indawo.

I-Apple inawo wonke amavoti okuba yinkampani ebizwa nge "State of strategic market" ngokusho kwe-United Kingdom.

United Kingdom

Ngenkathi kungekho nkampani efakwe ohlwini futhi eqokiwe ngqo njenge- 'Strategic Market Status', i-UK ibilokhu ikhona ukwandisa uphenyo nokukhathazeka kwayo ngokumelene ne-Apple. I-UK nabanye bebephenya i-Apple ngezikhalazo zokuthi inesikhundla esiphezulu ezimakethe esebenza kuzo, okuyinkulumo ephikisiwe i-Apple eyicindezele kanzima. Amazwe futhi akhathazekile ngezinsolo zokuziphatha okuphikisana nokuncintisana okwenziwe yi-Apple.

Khumbula ukuthi, okwamanje, i-Apple ivumela kuphela abasebenzisi ukulanda izinhlelo zokusebenza ku-iPhone naku-iPad kusuka kupulatifomu yayo ye-App Store, eyilawulayo. I-Apple kumele ivume zonke izinhlelo zokusebenza eziya esitolo, futhi bekulokhu kukhula ingcindezi yokuthi inkampani ivumele abasebenzisi ukuthi "balande" izinhlelo zokusebenza ngale kwepulatifomu ye-App Store. Njengengxenye yesiphakamiso esisha, i-Digital Markets Unit ingadinga izinkampani ukuthi zigweme ukukhawulela abasebenzisi ekusebenzeni okuthile noma "okunqunywe kusengaphambili" ukugwema ukukhawulela ukuncintisana. Leyo mfuneko entsha izophuma ngaphansi kwe- new "Indlela yokuziphatha ebophezelekile" ukuthi izinkampani zobuchwepheshe kufanele zilandele.

Uma inkampani ingalandeli ikhodi, angakhokhiswa inhlawulo noma angaphoqeleka ukuba aguqule izinqumo. Ikhodi yokuziphatha okuyimpoqo echaziwe ichazwe emandleni oPhiko. Izosungula okulindeleke ezinkampanini ngokuhweba ngokulingana, izinketho ezivulelekile nokwethembana kanye nokwenza izinto obala. Lokhu kungafaka amapulatifomu obuchwepheshe angacindezeli amakhasimende abo ukuthi asebenzise amasevisi ozakwethu azenzakalelayo noma ayimpoqo. Ngisho nokuqinisekisa ukuthi izinkampani ezivela eceleni ezincike kuzo azivinjelwe ekwenzeni ibhizinisi ngalo mncintiswano. Ikhodi izokwesekwa ngamandla amakhulu okuphenya nokusebenza.

Izinhlawulo zingakhishwa ngendlela yenhlawulo engaphezulu kwamaphesenti ayi-10 wenzuzo yenkampani ngeziphambeko ezinkulu kakhulu. Uphiko lungaphinde lunikezwe amandla okumisa, ukuvimba, nokubuyisela emuva ukusebenza kokuphulwa kwamakhodi yizigebenga zobuchwepheshe. Okushiwo ngqo ku-Apple kungaba ukuthi i-Digital Markets Unit ibhala ngaphezu kwezinqumo ezizenzayo maqondana ne-App Store.


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