Njengamanje, umphathi we-Apple uTim Cook ubandakanyeka kumaphrojekthi amaningi angeziwe ngaphandle kwalawo ahlobene nenkampani yakhe eCupertino. Njengoba kade enza iminyaka eminingana, usebenza kakhulu noNike njengelungu lebhodi labaqondisi.
Okuvezwe ngumkhiqizo wezemidlalo namuhla ukuthi, ngenxa yezinguquko eziningi zokuqondisa ebezenzeka ezinyangeni ezedlule, uTim Cook manje uba umholi wabaqondisi abazimele bomkhiqizo, ikhuthaza ngale ndlela ekuziphendukeleni kwayo okuthile neNike.
UTim Cook ubelokhu esekela inkampani yezemidlalo isikhathi eside.
Iphromoshini ebikade ilindelwe esungulwe njengengxenye ebalulekile yohlelo lokulandelana olukhuthazwe ngomunye womongameli beNike nongumsunguli womkhiqizo, uPhil Knight. UCook ubuye abe ngusihlalo weKomidi Lesinxephezelo seBhodi futhi uyilungu leKomidi Elilawula Ukuqokwa Kwezinkampani.
UK Knight, yena, uqokelwe igama elithi «Umongameli ohloniphekile»Okwebhodi, kanti omunye usihlalo, ngaphezu kwe-CEO yakwaNike uMark Parker, uzophinde abe ngusihlalo webhodi esanda kusungulwa. Ngamazwi ka Knight uqobo:
"Anginelisekanga ngokwengeziwe ngokusebenza kweBhodi ngohlelo lokulandelana, futhi ngijabule ukuthi umholi ovelele njengoMark uzohola iBhodi."
"Ngizimisele ngokuqhubeka nokusebenza ukuze ngithuthukise ibhizinisi lenkampani endimeni yami entsha inqobo nje uma ngizoba negalelo ekukhuleni kwesikhathi eside nasempumelelweni yomkhiqizo owaziwayo njengoNike."
UNike noApple bajabulele ubudlelwano obusondelene kusukela ezinsukwini zokuqala ze-iPod, lapho bobabili babambisene ukuletha amadivayisi we-Nike + we-Apple walolu hlobo. Futhi yilokho UTim Cook ukhonze le nkampani ngobuchwepheshe bakhe kusukela ngo-2005.
