Ezinsukwini ezimbalwa ezedlule, inethiwekhi yamanethiwekhi lokho I-Apple yayingena ekwakhiweni kwebhokisi kwemikhiqizo evela eceleni iyakhathazeka. Kubukeka sengathi ukulungiswa kwe-Apple Store okwenziwa nguJony Ive kwenzeka yokuhlanganisa ukwakheka kwamabhokisi emikhiqizo evela eceleni.
Wonke umuntu uyazi ukuthi imikhiqizo ye-Apple ibilokhu ikwazi ukuziqhayisa ngisho nokupakisha kusukela inkampani yama-apula icabanga nangolwazi lokuvula imikhiqizo yayo. Yonke into yenzelwe ukuthi umsebenzisi angakhohlwa isikhathi lapho evula umkhiqizo wenkampani.
Kancane kancane, ukufakwa kwemikhiqizo ye-Apple bekushintsha, kusuka kulawo mabhokisi amahle abonisa isithombe esigcwele somkhiqizo abawuphethe ngaphakathi baya emabhokisini asangulukile aseqalile ukusetshenziswa kusukela I-iPhone 6 ne-Apple Watch ezinamagama womkhiqizo kuphela kanye neminye imininingwane.
U-Ive uyazi ukuthi konke kuza ngamehlo futhi yingakho, ngomzamo wokwenza lula ukwakhiwa kwe-Apple Stores ngokwabo, banqume ukuthi bazosiza futhi baqondise labo bakhiqizi imikhiqizo yabo ekhonjiswe ku-Apple Store. Kusukela manje, amabhokisi emikhiqizo engakhiqiziwe yi-Apple azolandela umugqa ofanayo we-Apple, ukufezekisa ukufana okukhulu emashalofini.
Ukupakisha kwale mikhiqizo evela eceleni konke kumhlophe futhi kufaka isithombe somkhiqizo ngaphakathi. Kufanele kuvezwe ukuthi akusebenzi njengamanje lo mklamo omusha wemikhiqizo engu-100% ku-Apple Store, kepha kulindeleke ukuthi kancane kancane umklamo uzohlanganiswa kuze kube yilapho kungenzeka ukuguqula wonke amaphakheji abe yifomethi efanayo.