Phakathi nendawo "The Washington Post»Useke waxoxisana kabanzi noJay McGregor, nomphathi we-Apple uTim Cook mayelana neminyaka yakhe yokuqala engu-5 ehola inkampani. Le ngxoxo ihlanganisa inqwaba yezihloko ezisisiza ukuba siqonde ukuthi uCook usebenzelana kanjani nesikhundla sakhe usuku nosuku, futhi sichaza ngokuningiliziwe ukucabanga komuntu osesiteshini somkhumbi.
Into yokuqala uTim ayefuna ukuyicacisa ukuthi Akacabangi ukuthi uyi-CEO ejwayelekile yezobuchwepheshe bezizwe ngezizwe kulo mkhakha, kude namakhasimende akhe nokugcina indima yakhe njengobuso obubonakalayo enkampanini yobukhulu obunjalo.
"Ngiyakukholwa lokho i-CEO akufanele ibe yinto yendabuko. Umphathi omkhulu wendabuko uhlukile kumakhasimende akhe. Ama-CEO amaningi ezinkampani ezigxile kubathengi awahlangani nazo. "
“Ngicabanga nokuthi abaphathi bendabuko bacabanga ukuthi umsebenzi wabo ususelwa enzalweni noma ekulahlekelweni kwenkampani, esitatimendeni semali engenayo, ezindlekweni, kubhalansi lenkampani yabo. Futhi lokho kubalulekile. Kepha angicabangi ukuthi ukuphela kwento ebalulekile. Sinesibopho esimangalisayo nabasebenzi, nemiphakathi kanye namazwe esisebenza kuwo, ngisho nalabo abahlanganisa imikhiqizo yabo, onjiniyela, ... Ngamafuphi, ngayo yonke imvelo ye-Apple. "
Lapho ebuzwa ngamathemba okukhula kwesikhathi eside kwenkampani, uCook waqokomisa izinsizakalo ezinikezwa yinkampani kanye nokuqaliswa kwe-iPad Pro, okuya ngokuya kungeniswa ezindaweni zebhizinisi:
«Emikhiqizweni yanamuhla sinenqwaba yezinsizakalo (i-iCloud, i-App Store, i-Apple Pay, ...) ezikhule ezinyangeni ezisanda kwedlula zisuka ku- $ 4 billion ziya ku- $ 23 billion (ekuthengiseni). Ngonyaka ozayo sinethemba lokuthi sizoba sohlwini lwe-Fortune 100 lokukhula minyaka yonke. Ngakolunye uhlangothi, i-iPad Pro. Sibone ikota edlule ukuthi cishe uhhafu wabantu abathenga eyodwa bayayigqoka emsebenzini. Sinethuba elikhulu lapho. Ngonyaka odlule senze ama- $ 25 billion ngawo kuwo wonke umhlaba. Sisebenzisana kangcono kakhulu nabalingani abakhulu, lokhu kubaluleke kakhulu, ukuthi imikhiqizo yethu ingasetshenziswa namadivayisi avela kwezinye izinkampani, ukuthi zisebenza kahle ngokubambisana. "
Ezindabeni zenhlalo, uCook ukhulume nge- Isimo sika-Apple ngamalungelo omphakathi kanye nokuguquka kwesimo sezulu, okuhambisana nendlela yekhasimende neyomkhiqizo:
«Ngicabanga ukuthi wonke umuntu kufanele enze isinqumo sakhe ngakho. Mhlawumbe kunezizathu ezinamandla zokuthi kungani abanye bekhetha ukuthula. Kithina, nokho, sifuna ukunika abantu amandla ngemikhiqizo yethu, futhi inhloso yakhe empilweni ukuguqula umhlaba ube ngcono, akukhululekile ukwabelana ngendawo nalabo abanomunye umbono ngalolu daba. Siyazi ukuthi yibo abafaka iplanethi ubuthi, beshiya i-carbon footprint yabo. Ngikholwa wukuthi isizukulwane ngasinye sinomthwalo wokunweba okushiwo ngamalungelo abantu. "
Omunye umbuzo othakazelisayo kwaba lapho ngimbuza nge amaphutha enziwe yinkampani ngesikhathi sakho kule minyaka emi-5 njenge-CEO ekhanda le-Apple enamandla onke:
'Ngenze futhi ngenzile amaphutha, kunjalo. Ngokwesibonelo, Ngiqashe umuntu ongafanele ukuthi ahole iqembu lokuthengisa okudayisa (ebhekisa kulowo owayekade eyisisebenzi uJohn Browett). Ngokusobala lokho kwakuyiphutha. Angikhulumi kabi ngaye. Ngicabanga ukuthi besingasho ukuthi bekungalingani lapha ngokwesiko. Kodwa-ke, sathola ngokushesha futhi salungisa le bug ngokushesha ngangokunokwenzeka. Futhi ekugcineni ngiyaziqhenya ngalokho esikwenzile. "
Engxoxweni asibonanga nje kuphela umbono wokuthi uCook uneminyaka engaba mihlanu ehola lo msebenzi, kodwa futhi inqubekela phambili eyenziwa yi-Apple eminyakeni edlule, nokubaluleka kobuholi besiginesha kaCook enkampanini yenkampani yomhlaba wonke futhi enethonya njenge-Apple.
