Ngalolu suku njenganamuhla, ngoFebhuwari 24, 1955, kwazalwa uSteven Paul Jobs, indoda eyashintsha umhlaba wezamakhompiyutha. Sikushiyela izifiso ezithile ngalo guru wezobuchwepheshe.
“Ukuqamba akuhlangene nokuthi mangaki amadola ku-R & D onawo […] Kumayelana abantu onabo, uphatha kanjani nokuthi uthola malini. » (USteve Jobs)
"Ukuba yindoda ecebe kakhulu emathuneni akungithakazelisi ... Okubalulekile kimi ukuthi ngilale njalo ebusuku ngazi ukuthi senze into emangalisayo. » (USteve Jobs)
"Yena ukuklama kungumphefumulo wakho konke okudalwe ngumuntu. " (USteve Jobs)
"Ingabe kumnandi kakhulu ukuba yipirate kunokujoyina iqembu lasolwandle. " (USteve Jobs)
"Wena isikhathi silinganiselwe, ngakho-ke ungayimoshi ngokuphila impilo yomunye umuntu […] Ungavumeli umsindo wemibono yabanye abantu ukuthi udale izwi lakho elingaphakathi. (USteve Jobs)
"Izikhathi eziningi abantu abazi ukuthi bafunani uze umkhombise. " (USteve Jobs)
"I emisha yilokho okuhlukanisa umholi kumlandeli. " (USteve Jobs)
“Nginesiqiniseko sokuthi uhhafu wento ehlukanisa osomabhizinisi abaphumelelayo nalabo abangaphumelelanga ukubekezela. » (USteve Jobs)
«Sicabanga ngokubuka ithelevishini ukuze sinqamule i- ubuchopho, nasekusebenziseni ikhompyutha lapho sifuna ukuyivula futhi. » (USteve Jobs)
Umuntu ezikhathini ezinzima
Eyokuqala yezindatshana ezimayelana noSteve Jobs isidonsela njengomuntu osondelene, okwazi ukuba sezikhathini ezinzima. Kubonisa uhlangothi lomuntu siqu womunye wabasunguli be-Apple, ngenkathi uHeidi Roizen (oyinhloko yenkampani eyasabalalisa isoftware yeMac) walahlekelwa ngubaba wakhe.
NgoMashi 1, 1989 uSteve wangibiza ukuze sixoxe ngokuxoxisana, futhi njengoba kwakunguSteve ngaphendula ucingo, yize ngangisanda kufunda ngobusuku obandulela ukuthi ubaba wami washona ngokuzumayo ngenkathi esohambweni lwebhizinisi eParis. Lapho ngitshela uSteve ngokwenzekile, wathi, kungani usebenza? Kufanele uhambe uye ekhaya. Ngiyeza.
[…] Ungicele ukuthi ngikhulume ngobaba wami, ukuthi ubaluleke kangakanani, engikuthanda kakhulu ngaye. Unina kaSteve wayesedlulile emhlabeni ezinyangeni ezimbalwa ezedlule, ngakho-ke ngicabanga ukuthi wayehlotshaniswa ikakhulukazi nalokho ayezizwa nokuthi kwakumele akhulume ngakho. Ngiyohlala ngikhumbula futhi ngikwazisa lokho angenzela kona ngokungisiza ngakhala.
Uhlobo lwe-iPhone
UMarc Andreessen ube nelungelo lokuhlangana ne-iPhone ngaphambi kokwethulwa kwayo (2007). Ezinyangeni ezimbalwa ezedlule wayekwazi ukubona uhlobo lwe- smartphone ngenkathi bedla, futhi njengabanye ngaleso sikhathi wayenokungabaza mayelana ne-impumelelo yedivayisi.
Ekwindla ka-2006, mina nomkami, uLaura, sayodla isidlo sakusihlwa noSteve nomkakhe othandekayo uLaurene. Ehleli ngaphandle kwendawo yokudlela kuCalifornia Avenue ePalo Alto, elinde itafula, ngobusuku obumnandi eSilicon Valley, uSteve wakhipha i-iPhone yakhe uqobo ephaketheni lakhe le-jean wathi, woza ngikubonise okuthile. Ungihambisile ngohambo lwazo zonke izici namakhono wedivayisi entsha.
Ngemuva kwenani elifanele lezimanga nezimangaliso, ngiphume ngaphawula. Njengoba ngiyithanda kakhulu iBlackBerry, ngathi kuye, wow, Steve, awucabangi ukuthi ukungabi nayo ikhibhodi ebonakalayo kuzoba yinkinga? Ngabe abantu bazobe belungile ngempela ukubhala ngqo esikrinini? Wangibuka ngqo ezinhlamvini zamehlo ngalolo hlobo lokungena wathi, bazokujwayela.
Ngaleso sikhathi kwakunzima ukucabanga ukuthi ukubheja kwe-iPhone kuzosebenza, i-RIM endala yahlekisa ngokungabikho kwekhibhodi, ngisho noSteve Ballmer washaqeka ngezici eziningi ze-iPhone. Eminyakeni eyisithupha kamuva imakethe isishintshe kakhulu.
Umoya kaKhisimusi
URegis McKenna, omunye wabaphathi abaphezulu be-Apple nenhloko yendawo ye marketing Ngawo-80 wayengomunye wabasebenzi bakaSteve abaseduze ngalolo suku. Kuhlelo I-Navidad Ngo-1998, ngemuva kweminyaka eyishumi bendawonye, babenezindatshana ezinelukuluku kakhulu ngoSteve Jobs.
Ngo-1998 mina nomkami sathenga ama-iMac amahlanu njengezipho zikaKhisimusi sabazukulu bethu. Sababuka bevula izipho zabo, kwathi lapho uMolly oneminyaka emihlanu evula iMac yakhe, wathi, impilo imnandi. Ngeshwa, iMac kaMolly ibinenkinga. Ngemuva kokuyisebenzisa amahora ambalwa, idiski yediski ayikwazanga ukuvulwa. Umthengisi uphinde wangitshela ukuthi bebengagunyaziwe ukushintshanisa okokusebenza ngomunye ngenxa yenqubomgomo yakwa-Apple. Ukulungiswa kuzothatha amasonto ambalwa, wangitshela.
Ngithumele i-imeyili uSteve futhi ngabuza ngenqubomgomo yokubuyisa ye-Apple yomkhiqizo omusha. Emizuzwini emihlanu lukhale ucingo. KwakunguSteve. Ungibuze ukuthi ikuphi inkinga negama lomthengisi. Ngizokunakekela, esho. Ngemuva kwemizuzu embalwa kukhale ucingo kanti bekungumthengisi okhathazeke kakhulu. Ngine-iMac entsha lapha yomzukulu wakhe, kusho yena. Ngithumele uSteve i-imeyili, ngimbonga futhi ngamqinisekisa ukuthi wenze uKhisimusi womzukulu wami waba mnandi kakhulu. USteve waphendula ngokushesha ngendlela elula: Ho, ho, ho.
Njengamanje, iningi lenu lizokwazi ukuthi uma i-iPhone yakho noma enye idivayisi inenkinga, ushintsho ku-Apple Store entsha lucishe luzenzakalelayo. Ukusebenza kwamakhasimende kungenye yamandla we-Apple, futhi mhlawumbe lokhu kuthuthukiswa kunokuthile okuhlobene nokushintsha inqubomgomo yokubuyisa.
Uhlelo lokubuyela ku-Apple
Phakathi kwezindatshana eziningi eziphathelene noSteve Jobs noMcKenna, kukhona okunye okumangazayo, okwenzeka ngo-1985, ngemuva nje kokuxoshwa kweMisebenzi kwa-Apple. Ngaleso sikhathi wayenqanyuliwe enkampanini ayakha, futhi wasungula OlandelayoKepha ikusasa limuphathele isimanga.
USteve uthe u-Apple angazuza ngisho nasekuhambeni kwakhe. Inkampani yakho entsha ingahle ithuthukise ubuchwepheshe i-Apple engabusebenzisa futhi ngaleyo ndlela izuzise inkampani.
Mhlawumbe singathuthukisa umkhiqizo omusha ophumelelayo othuthukisa ulayini womkhiqizo we-Apple futhi ubenze bathenge kithi, uSteve ungitshele.
Ngo-1996, i-Apple yathenga i-NEXT, ivumela iMisebenzi ukuthi ibuyele njenge-CEO enkampanini eyasungula futhi yanika amandla ukuvuselelwa kwenkampani esiyaziyo namuhla, futhi edale imikhiqizo eminingi ephumelelayo.