Ngaphandle kokuthi ubuchwepheshe bokushayela obuzimele buthuthukiswa yizinkampani eziningi futhi akuyona imfihlo ukuthi injani isimo sayo njengamanje, I-Apple iyaqhubeka nokugcina uhlelo lwayo lokushayela oluzimele luyimfihlo, uhlelo oluyimfihlo evulekile futhi esivele kufanele inikeze okuthile okuthakazelisa ngempela futhi okusha ukukugcina kuyimfihlo.
Lolu hlelo lokushayela oluzimele izothengiselwa abakhiqizi bezimoto abafuna ukukusebenzisa ezimotweni zabo, njengaleyo iGoogle ekhulayo ngenkampani yeWaymo. Njengoba i-Apple iqhubeka nokuthuthukisa lolu hlelo lokushayela oluzimele, liyanda inani lezimoto ezizihlolayo.
Izolo, uMnyango Wezimoto waseCalifornia ukuqinisekisile lokho njengamanje I-Apple inezimoto ezingama-55 ezisakazwayo ezihlola uhlelo lokushayela oluzimele yenkampani ngokusebenzisa abashayeli abagunyaziwe abangama-83. Okwamanje, i-Apple icele kuphela imvume yokuhlola umshayeli ngemuva kwesondo, kepha hhayi imvume edingekayo ukuze bakwazi ukuhlola izimoto ezizimele ngaphandle komshayeli kolunye uhlangothi lwesondo, uchungechunge lwezimvume uMnyango Wezimoto ICalifornia isiqalile ukukhipha kulo nyaka, ikakhulukazi kusukela ngenyanga edlule.
Ekuqaleni kwalo nyaka, i-Apple ibinezimoto ezingama-45 emgwaqeni ezihlola ukushayela okuzimele. Amahemuhemu ngemizamo ye-Apple kulo mkhakha ayadida, kepha iningi lawo likhomba ukuhlelwa kwenkampani esekwe eCupertino dala iqoqo lezingxenyekazi zekhompyutha ne-software ukuze uzithengisele abakhiqizi bezimoto. Ngale ndlela, umqondo wokuzakhela owakho imoto ekuqaleni, iphrojekthi edumile yeTitan, ukhanseliwe ngenxa yobunzima bokukwazi ukwenza lo msebenzi esikhathini inkampani ebesihlele ngaso ekuqaleni.