Apple "Cabanga ngokwehlukile" kwasekuqaleni. I- I-Apple I, esanda kufakwa endalini "ngamanani aphansi" ama- $ 388.000 nokuthi singabeka njengekhompyutha yomuntu wokuqala emlandweni, yaklanywa futhi yakhiwa ngesandla egalaji ngababonisi ababili, I-Wozniak nemisebenzi. Ngokwemvelaphi yayo, sesivele sikwazisa lokho kuhluka okuhlukile nokuhlukile kwe Apple lokho kusaphila nanamuhla. Kwakuyiminyaka eyishumi yeminyaka engamashumi ayisikhombisa, isikhathi lapho isimo senhlalo, sezombusazwe kanye nezomnotho sasiphilwa ngokwehluke kakhulu kunalesi esikhona manje, umhlaba wagxila esimweni sokungezwani okuhlala njalo lapho inani elikhulu lentsha laqala ukubeka izinhloso zazo zijwayeze ezindaweni ezahlukahlukene ezithonywe yisiko le-libertarian laleso sikhathi.
Ukuzalwa okusemthethweni kuka Apple owokuqala ka-Ephreli 1976 uqondana nesikhathi nokuvuselelwa kwe-a ukunyakaza kwemvelo ukuthi yayivele ithathe izinyathelo zayo zokuqala emuva ngawo-1973 nokuthi manje yayisiqala ukunwetshwa kwayo kweqiniso kwezenhlalo ngaphansi kokuvikelwa kwemiphumela yenkinga ka-XNUMX kawoyela. AppleNjengenkampani, yazuza ingxenye yalowo moya ongavumelani nomuntu owasungula nayo Steve Jobs futhi kusukela ekuqaleni, kodwa ikakhulukazi amashumi amabili eminyaka Kuze kube manje, sekuzibonakalise njengenkampani ezinikele ngokuphelele emvelweni.
Namuhla kusenabantu abaningi, izinkampani, izikhungo kanye nohulumeni abahlehla ngokuhlelekile kuzo zonke izinhlobo zezinqubomgomo ezihlose ukongiwa kanye nokuvuselelwa kweplanethi esihlala kuyo, ngaphandle kokuqhubeka, uhulumeni wase-US uqobo. Kepha bakhona abambalwa abatshala imali nezinsizakusebenza hhayi nje kuphela ekunikeleni ekuvikeleni imvelo kepha futhi nasekuchazeni ngokuningiliziwe nangendlela esobala, igama eliyimfashini futhi elifunwa ngumphakathi wanamuhla emikhakheni eminingi.
Ukuzula kuwebhusayithi ye Apple sizokwazi ukuqinisekisa lelo zinga lokuzibophezela kanye nokwenza izinto obala engibhekisa kulo. Imininingwane enikezwe yinkampani yama-apula maqondana nalokhu ifinyelela ezingeni lokuphelela okungaziwa izinkampani eziningi emhlabeni wonke. Lo msebenzi wokuvikela imvelo we Apple kusekelwe kwizimbazo ezimbili eziyinhloko noma izinhloso: ukunciphisa ukukhishwa kwe-CO2 nokunciphisa amagesi abamba ukushisa ngokufuna amandla aphakeme kakhulu kagesi, okwenza izenzo eziningi, ezinye ezingifinyelele isimanga, njengoba sizobona ngezansi .
Ukungcola kwemvelo kwe-apula elilonyiwe.
Kungumthelela wokuthi inkampani ishiye imvelo kuzo zonke izinqubo zokukhiqiza. Kuwebhusayithi yayo, Apple kukhombisa ukuthi liyini izinga labo lomthelela kwezemvelo futhi, ngezwi elifanele le-didactic, kudiliza izindawo ezahlukahlukene ezakha umkhondo wazo wezemvelo:
- yokukhiqiza: ukuncishiswa kwevolumu yezinto ezisetshenzisiwe nokuqedwa kwemikhiqizo enobuthi.
- ezokuthutha: elinye lamasu aphambili ukunciphisa ukupakishwa, ngale ndlela, isikhala esakhiwe yimikhiqizo namaphakeji abo ancishisiwe futhi uhambo ngalunye luvumela ukuthutha inani elikhulu lemikhiqizo.
- ukusetshenziswa kwemikhiqizo: ukusetshenziswa kwezakhi ezidinga ukusetshenziswa kwamandla okungatheni ngabasebenzisi, ukusesha nokuqaliswa kwemithombo yamandla esebenza kahle kakhulu nokusetshenziswa kwesoftware elawula ukusetshenziswa kwamandla kwemikhiqizo.
- nokuvuselelwa komkhiqizo.
- izinsiza: kusukela ekuqaleni konyaka we-2010, izindawo zaseCork, i-Elk Grove noma iMaiden zinikwe amandla ngokugcwele ngamandla avuselelekayo kusetshenziswa amabhethri e-biogas, amaphaneli elanga...
Kumele futhi kuqashelwe kulo msebenzi ukuthi Apple Ichaza kuwebhusayithi yayo ukuthi izibalo zenziwa kanjani, kungazikhawuleli ekuhlinzekeni idatha elula yezobuchwepheshe. Futhi ikwenza lokho ngokukhomba ukuvela komkhiqizo womthelela wezemvelo ngomkhiqizo. Kulesi sigaba singathola isenzo esithile senkampani esivumela ukunciphisa ukwehla kwezemvelo kwayo njenge "Abasebenzi abangu-1600 XNUMX abagibela ibhasi le-biodiesel nsuku zonke", ukuba khona kohlelo lwe Amabhayisikili abiwe"phakathi Apple noma ukufakwa kweziteshi zokushaja zezimoto zikagesi.
Amandla avuselelekayo nokusebenza kahle kwamandla.
"Ukusetshenziswa kwamandla avuselelekayo kukhuphuke ngo-114% ezikhungweni ze Apple emhlabeni wonke " kusuka ku-35% ngo-2010 kuya ku-75% ngo-2012. Lokhu kutholakala ngezenzo ezintathu eziqondile: ukusebenzisa amandla amancane ngangokunokwenzeka kusukela ekwakhiweni kahle kwezikhungo, ukukhiqiza amandla (amaseli kaphethiloli, amapaki elanga ...) nokuthengwa amandla avuselelekayo lapho umkhiqizo wawo oqondile ungenakwenzeka. Futhi konke okungenhla kuxhumene ngqo nomzamo owengeziwe wokuklama imikhiqizo esebenzisa amandla amancane kakhulu; ngamazwi ka Apple, "Kusukela ngo-2008 sinciphise ukusetshenziswa okujwayelekile kwemikhiqizo yethu ngama-40%" Kanjani? Ukuklama "Ama-adaptha asebenzisa okuncane kakhulu uma engasetshenziswa" nokuxhumanisa "Ihadiwe kanye nesoftware yokonga amandla". Konke lokhu futhi kuyinjabulo emaphaketheni ethu.
Uhlelo lokusebenzisa kabusha i-Apple.
Konke okubonwe kuze kube manje kuqediwe ngohlelo "lokusebenzisa kabusha i- Apple”, Sihlose ukusivimbela ekulahlekeni ngokungafanele imikhiqizo yethu engasasebenzi ngenhloso yokuthola isephulelo ekuvuseleleni umkhiqizo okukhulunywa ngawo.
Lona Isimo "sokuluhlaza nesobala" Kugcina kuchazwe ngochungechunge oluphelele lwemibiko yokusebenza kwemikhiqizo ngomkhiqizo efaka izinto ezifana nomthelela wazo ekuguqukeni kwesimo sezulu, izinto ezinobuthi ezingekho (ikakhulukazi, yonke imikhiqizo eyenziwe ngemuva kuka-2008 ayinayo i-PVC, i-BFR kanye nokuhola), ukusebenza kahle kwamandla, yini ezoba inqubo yayo yokuphinda isebenze kanye nendawo ezoshiya kuyo iplanethi, kanye nezinto zokwenziwa nokusebenza kwazo. Futhi-ke, yonke le mibiko itholakala ngokukhululekile ngefomethi yedijithali, hhayi ephrintiwe, okusiza ngokwengeziwe ukongiwa kwemvelo, kanye nokukhuthazwa kwamafomethi edijithali kumculo, ama-ebook, izinhlelo zokusebenza noma ama-movie, okuyiqeda amafomethi, ukwehlisa amanani entengo nokunciphisa ukungcoliswa okususelwa enqubeni yokukhiqiza kanye / noma yokuhamba
Lokhu kube wukuhlaziywa okufishane kwesimo sengqondo esibonakale sibalulekile ngokwanele kimi ukuthi sigqanyiswe. Kuyacaca ukuthi ukushicilela lonke lolu chungechunge lwezinyathelo nemiphumela, Apple likhangisa futhi lifaka isandla emfanekisweni walo omuhle, okungasho ukuthi asikwazi ukwazisa imizamo yalo ngokuxhasa ukulondolozwa nokuvuselelwa kweplanethi yethu, okuyinto abaningi, ukuqala ngohulumeni uqobo, okufanele bayiqaphele.
Ngiyakukhuthaza ukuthi uhlole iwebhusayithi yabo futhi ubike ngokuningiliziwe hhayi kuphela ngalesi simo sengqondo esiluhlaza se- Apple, uma kungenjalo uzofunda kabanzi ngale ndaba.
Fuente: Apple