Saqala ukuyibona eNdiya, kamuva emhlabeni jikelele lapho Apple yehlise intengo ye-Apple Watch, futhi manje siyibona futhi ezweni laseRising Sun lapho inkampani yaseCupertino yehlise intengo yama-iPhones ngo-10%.
I-Apple ithatha impumelelo ekhanda layo. Kuyinto engikade ngiyisho isikhathi eside lapha nakwi-podcast yethu ye- "Apple Talkings". Isizukulwane ngasinye esisha se-iPhone sibiza ngaphezu kwesedlule, ibhande elilula le-silicone lama-euro angamashumi ayisithupha, i-Hermès Manchete strap ibiza ama-euro angama-750 futhi iMacBook engeyona entsha kangako, esebenza ngokufana neMacBook Air kusuka ngo-2011, yathengiswa cishe ngentengo engaphezulu ngama-50% ngentengo kunalokhu, ngoba "kuhle."
I-Apple ayibheki ukubhekelela kuphela, njengoba kusolwa kuwo wonke umlando wayo, uma kungenjalo ekuqokelweni, futhi konke kunomkhawulo. Akwanele ukususa i-iPhone "ebiza kakhulu" emlandweni, engabizi, ukunciphisa umkhuhlane wempumelelo. Kudingeka okuningi ngoba ake sibhekane nakho, ukuthi imikhiqizo ye-Apple ibiza kangakanani, kuzothatha isikhathi eside ukuyivuselela kulabo bethu asebenesiqiniseko, futhi nabasebenzisi abasha abasha bazofinyelela ku-ecosystem. Futhi konke lokhu kuhumusha kuphela entweni eyodwa: ukuthengisa okuncane.
Ukuthengisa okuncane yilokho i-iPhone ebhekene nakho, okokuqala ngqa emlandweni engahlangabezani nokulindelwe. Yebo, ngiyazi, i-iPhone ayikho enkingeni, ingasaphathwa eye-Apple. I-iPhone ayikayeki ukuthengisa, imane ithengisa kancane, kepha lokhu kungukuthinta kokuqala, futhi enkampanini, kubonakala sengathi baqala ukukuqonda, noma ngabe kungakanani okuthunyelwe okusemthethweni noma kumabhulogi akhotha imbongolo baphikelela basola "ukwehla kwenani le-yen yaseJapan." Thumela amaqanda! Njengongqongqoshe "Phila Honduras!" Kusho.
I-iPhone yehle ngentengo eNdiya ukuthengisa ngaphezulu. I-Apple Watch yehle ngentengo emhlabeni jikelele ukuthengisa ngaphezulu. Futhi manje i-iPhone yehla ngentengo eJapan, lapho isivele iyimpumelelo yangempela, futhi nokuthengisa okuningi. Futhi noma ngubani ofuna ukubona enye into ukuthi akakwazi ukuphuma kubhabhu lakhe elincane.
Imakethe ye-smartphone iya ngokuncintisana okukhulu, ikhwalithi iphezulu futhi izingxenye zishibhile. Uma iXiaomi ikhiqiza i-top-of-the-line premium smartphone futhi iyithengisa ngama-euro angama-400, kungani i-Apple ingakwenzi? Kungani i-Apple ingafuni ukukwenza?
Ngokusobala, izimbangela azikaze zihluke, futhi abanacala, kepha labo ababhekele, mhlawumbe, mhlawumbe, kungenzeka ukuthi baqala ukubona ukukhanya ezansi komhubhe wephutha labo.
Futhi ngigcina ngezindaba okuqale ngazo lokhu okuthunyelwe, i-iPhone yehle ngo-10% eJapan ngakho manje i-iPhone SE iqala lapho kusuka kuma-euro angama-383, ngenkathi eSpain kuzofanele sikhokhe ama-euro angama-489 kuthi e-United States ama-euro angama-359 (+ intela yombuso). Futhi ama-iPhone 6s ka-64 GB eJapan manje abiza ama-euro angama-720, futhi lapha eSpain ama-euro angama-859. Noma kunjalo, ayikho indlela yokuyithola.
Ucabangani?
ukuthi i-Apple ithwala i-inertia enkulu kaSteve Jobs esele ekufeni kwakhe kuze kube manje. Manje kulapho igagasi le-inertia liqala ukuncipha, ake sithembe nje ukuthi eminyakeni eyishumi inkampani eyaziwa yiJobs kuphela ukuthi izobhekana kanjani nayo ngeke isonakala.