I-Apple imemezele kungekudala ukuthi izokwethula iphrojekthi entsha ezobhekwa njengejwayelekile enkampanini, ngenhloso yokwenza uhlelo lweJustice and Racial Equity (U-REJI ngesifinyezo sayo esiNgisini). Manje le phrojekthi iba, ngenyanga yomlando omnyama, okuqukethwe kwedijithali okungapheli ekhasini eliyinhloko le-Apple.com.
I-REJI (i-Racial Fairness and Justice Initiative) iphrojekthi ebalulekile kaTim Cook no-Apple. Kubaluleke kakhulu ukuthi ijabulele isikhundla esinelungelo elitholakalayo kubo bonke abasebenzisi futhi inelukuluku lokwazi ngomkhiqizo. Ijabulela isikhundla sokuhlonishwa kuwebhusayithi enkulu ye-apple.com. Singafinyelela lapho noma kusuka kuwebhusayithi yakho kokuqukethwe kwalolu hlelo. Kuchaziwe ngu-Apple njengo:
Sihlala sizikhumbuza ukuthi amaqiniso athile angakhululeki ngomphakathi wethu awanakwa, ayathuliswa, futhi akhishwa inyumbazane. Izinto ezilula azisakwazi ukuza ngezindleko zoshintsho emiphakathini yombala. Njengabaholi bomhlaba kwezobuchwepheshe nakwezamabhizinisi, sinomsebenzi ophuthumayo wokuqeda ukucwasana ngokohlelo futhi sandise amathuba kubantu ababhekana nakho nsuku zonke. Inhlangano Yethu Yezobulungiswa Nokulingana (REJI) kungumzamo wesikhathi eside ukusiza ukuqinisekisa imiphumela emihle kakhulu yemiphakathi enebala, ikakhulukazi umphakathi omnyama. Siqale ngokuzibophezela kwezigidi eziyi-100 zamadola. Futhi ukuzibophezela kwethu kuzohlala kuze kube noshintsho oluhlala njalo.
Uma ufuna ukuthola eminye imininingwane, kufanele ungene kuleli khasi leWebhu elisanda kudalwa futhi ubheke ukuthi uma ulwenza ekhasini lakho lezwe ngeke ulithole. Kufanele ungene kusuka ku- apple.com, okungukuthi, inguqulo yaseMelika. Ukusuka lapho uzokwazi ukubona futhi ujule kulolu hlelo olusha lwenkampani yaseMelika.
