Into ejwayelekile lapho uzwa ngempumelelo ye-Apple ukuyihlobanisa ngqo noSteve Jobs, umsunguli wayo, ozothi ngokuhamba kwesikhathi axoshwe enkampanini futhi abuye emuva kweminyaka eyi-CEO azosilethela imikhiqizo emihle esinayo namhlanje. Kodwa namuhla ngeke sigxile kumlingiswa walo mlingiswa othandekayo, kodwa kumlingani wakhe, uSteve Wozniak, kanye nempumelelo yenkampani. Sasiyini isizathu sangempela sokuthi baphumelele ngale mikhiqizo elandelayo? Qhubeka ufunde.
I-Apple ivuleke kangcono kunokuvalwa.
Impumelelo yokuqala yale nkampani yingoba uSteve Jobs wayazi ukuthi kuxoxiswana kanjani futhi azi nokuthi angathengisa kanjani amakhompyutha akhe, kepha umsebenzi owawusemuva kwemishini yekhompyutha kwakuwumsebenzi wenye iSteve, uWozniak. Uthuthukise i-Apple II nethimba futhi bayenza njengekhompuyutha evumelana ngokuphelele futhi evulekile. Kamuva ngemisebenzi yeMacintosh yayizophikelela ekwenzeni okuphambene, ikwenze kungavumelani, kuvalwe futhi kukhawulwe. Lokhu kusho ukuthi bekungeyona impumelelo oyifunayo.
Iminyaka engaphezu kwengu-10, iningi lemali engenayo kaManzanita yaqhamuka kwa-Apple II, ngakho-ke singasho ukuthi lokhu kube yimpumelelo yokuqala enkulu yenkampani, yize ingakhiphanga ikhompyutha ekwazi ukuyifaka esikhundleni sayo nokwenza abasebenzisi bathandane, ukuthengisa kwawa futhi ilahlekelwe yingxenye enkulu yemakethe, yashiya iMicrosoft kanye nama-PC ayo.Ukunqoba kwale modeli yesibili yakwa-Apple kubangelwe ukuthi ibivulekile impela futhi abasebenzisi benza abakuthandayo ngayo.
Besivele sikhuluma ngezinkampani ezakhiwa nguSteve futhi wazisebenzela ngesikhathi engekho e-block. Isikhathi sakhe kokulandelayo nokusebenzisana kwakhe noPstrong. Kepha lapho ebuyela e-Apple wethule iMac ngo-1998 futhi yahlaba umxhwele futhi kwaba ukuqala kohambo oluyimpumelelo, kepha futhi kwakungeyona inguquko noma impumelelo yokuthengisa. Eziningi zathengiswa, kodwa noma kunjalo waphikelela ukuthi ivalwe futhi ayihambelani kahle.
Impumelelo yangempela ka-Apple
Ngokusho kukaSteve Wozniak, impumelelo kanye nenguquko kweza ne-iPod, futhi konke kwaba ngenxa ye-iTunes kanye noshintsho olukhulu olwaletha ukukwazi ukuthenga izingoma nama-albhamu omculo online, esitolo sangempela esasizuzisa abaculi futhi savunyelwa wonke umuntu abe nomculo wakhe kumadivayisi akhe. Izingoma ezingama-250, 500 ngisho nezingu-1000 ephaketheni lakho. Kwaba yilolu shintsho kanye noshintsho embonini olwaholela empumelelweni enkulu ye-iPod, idivaysi manje isizonyamalala.
Mhlawumbe into ebaluleke kakhulu bekungekhona ukwenziwa kwe-iTunes, kepha ukufakwa kwalesi sitolo nalesi software kumaMacs nakuWindows. Njengoba ivulekile, ingafinyelela kubasebenzisi abaningi futhi ngaleyo ndlela izibeke njengesitolo somculo wedijithali ngokugqwesa, ifinyelele ukuthengisa nezinzuzo abasebenzisi beMac kuphela ababengeke babe nazo. UWozniak ugcizelela ukuthi izinhlelo ezivulekile namaqembu ahambisanayo anqobayo, hhayi avaliwe.
Ngokufika kwe-iPod Touch, i-iPhone ne-iPad iphinde yashintsha imboni nezimakethe. Konke lokhu kubonga i-App Store, indawo lapho noma yimuphi umthuthukisi angenza khona uhlelo lokusebenza futhi abelane ngalo nomhlaba wonke, awuthengise futhi afinyelele kubantu abaningi.
Abasunguli abanemibono ehlukene
Indlela yokucabanga phakathi kukaSteve Jobs noWozniak yayihluke ngokuphelele. Eyokuqala yayiqonde ngqo, ivaliwe kakhulu, futhi wayazi ukuthi ufunani. Konke njengoba eshilo, ngaphandle kokukhetha okuvulekile noma ukwenza ngokwezifiso. Owesibili ukhethe enye into ekhululekile futhi evulekile. Iyahambisana futhi ngezifiso. Ngokuhamba kwesikhathi sibe nenhlanhla yokungakhethi indlela eyodwa, kepha ukwengeza okungcono kakhulu kwemibono yomibili. Amadivayisi amanje avaliwe kepha avulwa kancane kancane futhi ajwayela abathengi nabasebenzisi. Leyo yimpumelelo yamanje yama-iPhones, ama-iPads, ama-Mac, kanye nezinsizakalo ezifana ne-Apple Music, efana ne-iTunes, etholakala ku-iOS, Mac, Windows, kanye naku-Android.