Sekusele imizuzu embalwa nje ukuthi kuqalwe igama eliyisihluthulelo le-iPhone entsha, iMacBook engenzeka, i-iPad Pro neminye imikhiqizo yehadiwe, futhi inkampani isanda kuvala izitolo eziku-inthanethi ukwengeza izinguquko kuyo uma umcimbi usuphelile. Lezi zinguquko ngokusobala zigxile kwimikhiqizo emisha abazoyiveza eSteve Jobs Theatre kusukela ngo-19 ebusuku..
En soy de Mac Sizohlinzeka ngemininingwane ebanzi yomcimbi phakathi nomkhosi namahora angemva kwalokho. Sizoba yiqembu lonke soy de Mac ngokugcwele ukuze ngikubonise idivayisi ngayinye entsha abethulayo.
Okwamanje, akusenakwenzeka ukufinyelela esitolo esiku-inthanethi futhi akulindelwe ukuthi kuvulwe futhi kuze kuphele inkulumo yosuku yanamuhla, le nkulumo eyisihluthulelo ingahlala cishe amahora amabili kuya ngokuthi uTim Cook nethimba lakhe basikhombisa ini. Manje yisikhathi sokuphumula, udle okuthile futhi uzilungiselele isethulo okulindeleke ukuba sikhumbuleke. Umlayezo okhonjiswe esitolo uthi "Sizobuya ngokushesha" kodwa sonke siyacaca ukuthi ukuvalwa kwamahora ambalwa, ikakhulukazi kuze kube sekupheleni kwesethulo.
Inkampani iqala ukwethulwa kwe- ama-iPhones amasha eSteve Jobs Theatre e-Apple Park, indawo uSteve Jobs ayiphupha ngayo iminyaka eminingi nanamuhla izovula iminyango yayo ukukhombisa imodeli elandelayo ye-iPhone, ngemuva konyaka i-iPhone X yamanje izokwethulwa lapho kuvulwa indawo lapho sikhuluma ngezethulo.