Emasontweni adlule kuncane okushiwoyo ngethelevishini ye-Apple. Ukwethulwa kwemikhiqizo yakamuva neMacBook Pro ngoJulayi ne-iPhone ne-Apple Watch ngoSepthemba, kubukeka sengathi kufiphaze insizakalo ye-Apple ehlose ukuphikisana neNetflix noma i-Amazon phakathi kwabanye.
Njengoba i-Apple izofika emakethe ngokuncintisana okuqinile, ochwepheshe basikisela ukuthi inkampani kufanele ilethe okusha. Kepha okwamanje, ngokungeziwe ezihlokweni nakumlingisi othile ohola phambili wochungechunge onokudonsa okuningi, sazi kuphela ukuthi okuqukethwe abazosibonisa kona kuzokhululeka ucansi olucacile nodlame.
I-Apple ifuna izilaleli zomndeni kepha akuvimbeli okuqukethwe okuvuthiwe ngandlela thile. Ngeke kube ithelevishini nje enamahlaya nezinhlelo ezizojabulisa thina. Ukuphendula imibono ekhombisa ukuqina kokuqukethwe kwethelevishini i-Apple, sithole i-athikili ngo- The Wall Street Journal lokho kubhalwe okuphambene. Lo mbhalo uthi I-Apple ifuna okuqukethwe kwekhwalithi, izinkanyezi zesikrini esincane ngokudonsa okukhulu, kepha akukho bulili obudonsayo noma udlame.
Ngomnikazi Tim Cook ilahle idrama eyayitshela umbono we impilo kaDkt Dre, ngokuba nodlame kakhulu. Isikhulu sakwa-Apple siyikhiphile le nqubo yize ibisenziwa kusukela ngo-2016. Abakwa-Apple, ngokusebenzisa abaphathi bayo abazinikele kokuqukethwe okubukwayo, UJamie Ehrlicht noZack Van Amburg, izimisele ukubona noma yikuphi okuqukethwe okunikezwayo, inqobo nje uma kungakhombisi udlame olweqile noma izigcawu eziningi ezinomlingiswa ophawuliwe wobunqunu. Impikiswano nenkolo akuzona izihloko lapho i-Apple ikhululekile khona:
Ohloniphekile uVan Amburg no-Erlicht benze ngempumelelo eminye imidlalo abanesibindi. U-Apple usayine isivumelwano ngochungechunge olwenziwe nguM. Night Shyamalan mayelana nezithandani ezilahlekelwa ingane encane.
Ngaphambi kokuthi bathi yebo kulowo mnandi wengqondo, abaphathi be-Apple babe nesicelo: Susa iziphambano emzini walezi zithandani, kusho abantu abasebenza kulo msebenzi. Abaphathi bakubeke kwacaca ukuthi abafuni imibukiso engena ezindabeni zenkolo noma zepolitiki.
Kunconywe inkampani esebenzela i-Apple qalisa inkonzo ngemuva kukaKhisimusi. Ngakho-ke, njengoba kusondela amaholidi, kuzoqala ukuvela izindaba ezinokwethenjelwa kakhulu zokuqukethwe yithelevishini entsha.
Nginesiqiniseko sokuthi bazothobela umthetho futhi ngeke kube khona ucansi olucacile (engingaluhlanganyeli nami, ngasendleleni) futhi ngikholelwa ngokuphelele ukuthi uma kuzoba nodlame (engingalubandakanyi nami) umhlaba uphila esikhathini ubuwula nokuzenzisa okujulile, sizokwenzenjani?