Lapho ngo-2014 Tim Cook yethule i-Apple Watch, baningi ababengabaza impumelelo yayo. Kwakuwashi ledijithali elingu-500 Euro elalingasizi ngalutho uma ungaphethe i-iPhone ephaketheni lakho. "Lokhu kuzoba ukwehluleka kwe-Apple," kwabikezelwa okungaphezu koyedwa.
Ngenyanga ezayo kuzoba yiminyaka eyisithupha kusukela lelo qophamlando, kanti i-Apple izokhipha uchungechunge lwesithupha lwayo I-Apple Watch. Ithole ithoni yezici ezintsha kusukela lapho, isikrini sayo asisapholi futhi manje sindiza ngokukhululeka ngaphandle kwesidingo sokuthwala i-iPhone. Ngaphezu kwalokho, ngumholi ongenakuphikwa ekuthengisweni kwama-smartwatch kulo nyaka onzima.
Imakethe ye-smartwatch yomhlaba ibone ukukhula okunempilo emalini engenayo yokuthengisa ephelele engama-20% yize kunesifo i-COVID-19, ngokusho kocwaningo lwamuva kushicilelwe por Ucwaningo lokuPhepha. Imikhiqizo emithathu ephezulu, eholwa yi-Apple, inikele ngaphezu kwe-69% yemali ephelele yemakethe engxenyeni yokuqala yonyaka we-2020.
I-Apple Watch iyaqhubeka nokulawula imakethe ye-smartwatch zombili ngamayunithi athengisiwe kanye nenzuzo. I-Apple ikwazile ukuthola uhhafu wemakethe ngokwezimali ezingenayo ngenxa yesidingo esinamandla samamodeli we I-Apple WatchSeries 5.
Ngokuya ngamayunithi athengisiwe, i-Apple Watch ikhule ngo- 22% emhlabeni jikelele, iYurophu neNyakatho Melika kube izimakethe ezikhula ngokushesha kakhulu engxenyeni yokuqala ka-2020. Izinhlobo ezimbili ezithengiswa kakhulu emhlabeni wonke ngalesi sikhathi bekuyi-Apple Watch Series 5 ne-Apple Watch Series 3.
“Imakethe ye-smartwatch niche ihlala iyisigaba esithandwayo samadivayisi wabathengi, uma kuqhathaniswa nokwehla kwesidingo sama-smartphones nezinye izingxenye eziningi ezinyangeni eziyisithupha zokuqala zonyaka wezi-2020 ngenxa yomonakalo odalwe yi Covid-19"USujeong Lim, onguMhlaziyi Omkhulu kwaConterpoint.
Uyanezela esihlokweni ukuthi abathengi namuhla bakhathazeke kakhulu ngempilo yabo. Izindawo ezifana India, Europa futhi i United States, izifunda ezithinteke kakhulu yileli gciwane, zibhalise ukukhula okubaluleke kakhulu ekuthunyelweni kwamawashi ahlakaniphile aqeda ukuwa kwezinye izimakethe.