Sekuphele isikhathi esingaphezu konyaka sikhuluma ngezinguquko ezingenzeka futhi ezenziwayo Apple; basimangazile nge amasentimitha amane, a iPad mini ngemigqa yokuklama okungenani isiteleka, kanye nokuvuselelwa kakhulu iOS 7 kanye nokwenzeka kwe- Izindleko eziphansi ze-iPhone. Namuhla, ngemuva kwezinsuku ezimbili a Keynote Ngaphandle kokumangala kubonakele ukuthi besikwenzani, labo baseCupertino bashintsha inkambo yenkampani.
Zonke lezi zinguquko zizobe zinikeze amakhanda amaningi kubo bonke abasebenzi, ngaphakathi e-Apple ngamakhulu ezinqumo, nakubo bonke abaninimasheya nomncintiswano, kepha kubonwe ngale ndlela, Uphi umthengi? Sekuyinombolo eyodwa ngaphezulu, okuthi yebo, isaphathwa ngendlela ethe xaxa «vala»Kunanoma iyiphi enye inkampani yezobuchwepheshe.
Lokho kusho ukuthi, i-Apple kufanele yazi futhi empeleni izokwazi ukuthi iphila ngenxa yomthengi, kanye nanoma iyiphi inkampani hhayi emkhakheni wezobuchwepheshe kuphela, kepha labo baseCupertino bangabanye babambalwa abathole inani elihlaba umxhwele labathembekile brand, kusuka kwabanye Abayithenga nje ngokuba ne-apula elilumayo ezandleni zabo, ngisho nalabo abafuna ukukhathazeka ngokufuna ukuthola noma yimuphi umkhiqizo owethulwe kuma-Keynotes abo abanzi, futhi singena kulesi sihloko, ngoba kulapho i-Apple inqume khona shintsha inkambo, kepha ... kungani?
Ngale minyaka emibili edlule kubonakale ukuthi izinkampani ezifana nalezi ezingachazeki lapha «Samsung«Bathola indawo i-Apple eyabelwe yona nokuthi kubonakala sengathi, akekho owayengabaphuca yona, ngaphezu kwama-smartphones amaningi akhishwa ezinye izinkampani, akekho noyedwa kubo owayengabhekana ne-iPhone. Kepha lokho kwaqala ukushintsha futhi bobabili baqala ukuba nento yokuzihlukanisa, nokushiya i-Apple ngemuva. Konke lokhu bekubonakala kungenandaba nanoma ngubani, iningi lethu lahlala lithembekile ku-iPhone yethu futhi sasethemba ukuthi labo abavela eCupertino bazokhipha okuthile okusha okungaholeli kunoma yikuphi ukuqhathaniswa namanye amatheminali.
Ungathi yebo, i- iPhone 5S nge ikhamera ethuthukisiwe lokho kuzuza imiphumela emangalisayo, kanye noveli umfundi wezigxivizo zeminwe ukukhohlwa nganoma yimaphi amaphethini wokuvula. Ngakho-ke nangakho konke lokhu, emvelweni ye-Apple kanye nokuthuthuka kwezobuchwepheshe kukonke akumangazanga, ngoba cishe zonke izingcezu nezindaba ezizoba nazo maqondana ne-iPhone 5 zazaziwa, ngisho nezinyanga ngaphambi kwayo isethulo. Kepha ngaphandle kwalokhu Kungani kungeke kuhlaba umxhwele? Isizathu ukuthi simbozwe yizindaba ezinhle zalesi sihloko samuva, i I-iPhone 5C, emele ushintsho kumqondo osuvele waba nawo kuze kube manje njenge-Apple njengenkampani. Hhayi kuphela ngenxa yomqondo odukisayo we-iPhone Low Cost enikeziwe, kodwa futhi nangenxa yentshisekelo abayikhombisile yokuthola ukuthengisa okuningi nokwandisa isu le marketing ngemodeli entsha yokumemezela. Nanku oza umbuzo wokuthi ngangiyidinga ngempela yini i-iPhone epulasitiki (noma ngabe ihle kangakanani i-polycarbonate) futhi ngifinyelele abathengi abaningi, i-iPhone eyakhelwe imakethe Chinese, manje iyachuma.
Kule bhulogi kanye neningi labafundi bayo, sifuna i-Apple ukuthi nayo ibe yingqwele kwezentengiselwano nokuthi bangasho ngokuziqhenya ukuthi bangezinye zezinkampani zobuchwepheshe ezinkulu nezinamandla kakhulu emhlabeni, kepha uma bezuzile konke lokhu kungenxa yokwethembeka kwabasebenzisi bakho, okutholwe ngalokhu kuthinta Cabanga ngokuhlukile labo Cupertino abelokhu benakho. Ngokombono wami, i-Apple ibilokhu iyinkampani ebiphethwe yimigomo yayo nokuthi ngandlela thile ibidlulisa umuzwa wokuphakama, ngoba umncintiswano ubuphuza esandleni sayo futhi ukopisha ngokuqonda noma ngaphandle kwawo ethula ethula. Kepha amatafula asephendukile futhi i-Apple iyazikhohlisa, singakubona ukuthi izinto zepulasitiki zibukelwe phansi kanjani, i-iPhone enkulu noma nomqondo "ongenangqondo" wokuthola i-iPad mini futhi konke lokhu kugxekwa manje sinakho okuthengiswayo.
Noma kunjalo, ngemuva kwayo yonke imizwa emibi ebiphonswe eLos de Cupertino, i-Apple iyaqhubeka nokuba yinkampani enikela ngemikhiqizo esezingeni eliphakeme kakhulu futhi ekude nalo lonke umncintiswano, kepha inkampani yama-apula ime ukuthi ibe njalo "okuhlukile»Ukuze ube yizizwe eziningi ekufuneni inzuzo. Futhi ngaphandle kokukwazi ukukugwema ngiqeda ngenkulumo enizocabanga ngayo nonke; lokhu ngemisebenzi akwenzekanga.
I-Apple iwile kakhulu ngenxa yepulasitiki: noma ngabe yenziwe kahle kangakanani, 'ayikufanele lokho abakufunayo. Ucabanga ukuthi i-iPhone 5C yakhelwe ngayiphi indlela ikakhulukazi emakethe yaseChina?
Ngakolunye uhlangothi, noma i-5S ithuthukisiwe ezintweni ezithile, akuyona eyindlalifa efanelekayo. Ikhamera enhle kanye nomtshina weminwe "omusha", kepha kuseyindawo yokugcina engu- € 800 ukuthi le nto ishiya ifiseleka kakhulu. Iyaklwebha, futhi okubi kakhulu, iciphiza cishe ukuyibuka.
Ukube uSteve Jobs wayesaphila; Okokuqala, i-iPhone 5C noma enye imodeli ibingeke idalwe, futhi i-iPhone 5 / 5S ibingeke ibe nalezo zici ezifiseleka kakhulu. I-4 / 4S iyi-terminal efiselekayo kuzo zonke izindlela: impahla, ukusebenza nokusetshenziswa.
UTim Cook, noma ngabe kubuhlungu, akenzi kahle.
Okuthunyelwe okuhle, siyakuhalalisela.
I-iPhone 5C kuthiwa ibisinda emakethe yaseChina "ngokungena" ezingeni eliphakathi lama-Smartphones yize kunenani abalibize ngalo. Mhlawumbe inani alikho njengoba abantu bekulindelekile, kepha njengoba ngishilo eposini, kuyiselula enezici zesizukulwane esedlule (i-iPhone 5) abazokwazi ukuyimemezela njengokusha futhi ngentengo ephansi kuneyokugqama, manje 5S.
Kukho konke okunye, ngivuma ngokuphelele, uJobs wayefuna ukuthi i-Apple ikhonzwe hhayi kakhulu ngezinombolo kepha ngokuhlukaniswa kwamadivayisi ayo nokugwema ukwamukela amaphutha ngisho nokuzikhohlisa okuncane ngisho noma kungenxa yokuziqhenya noma inkani, okwenza i-Apple ihluke ngokuphelele inkampani evela kwabanye.
Ngiyabonga, ngazama ukufaka umhhume kuwo
Ngeshwa, kufanele kwaziwe ukuthi i-Apple ngaphandle kukaSteve Jobs ayisoze yafana, ayinalo lelo bizo lokwenza kahle, lokho kuthinta umkhiqizo ngamunye abawukhiphile, yize izinguquko eziphawuleka kangaka zingabonwanga.