Ekuqaleni konyaka, kwaqhamuka amahemuhemu akhomba ukuthi kungenzeka ahambe uJimmy Iovine wase-Apple ngo-Agasti olandelayo, kusukela Kwakuyiminyaka engu-4 u-Apple ethenga iBeats Electronics, futhi ubesengakwazi ukuthengisa amasheya abewatholile njengengxenye yokukhokha, kanye nomrepha uDkt, uDre, u-Ian Rogers noTrent Reznor, abanye abanikazi beBeats Music ngenkathi ithengwa yi-Apple.
U-Iovine waphoqeleka ukuba aluphike lolo lwazi, ethi lwalungamanga ngokuphelele nokuthi Benginezinhloso zokuhlala nenkampani. Lokho angakucacisanga ukuthi indima yakhe njengomuntu ovelele ophethe, kanye no-Eddy Cue, we-Apple Music izothatha isihlalo sangemuva.
Ngokusho kweThe Wall Street Journal, Iovine uzoba ngumxhumanisi kusukela ngo-Agasti, eyeka ukuba ngomunye wabaphathi abaphezulu bensiza yomculo yokusakaza ye-Apple, ngakho-ke ngeke abe nezibopho zansuku zonke, kepha umsebenzi wakhe uzobaluleka kakhulu kunalokho okwamanje.
Ngokwaleli phephandaba, u-Iovine, ufuna ukuchitha isikhathi esithe xaxa nomndeni wakhe Futhi uthathe isinqumo sokuthi sekuyisikhathi sokuqala ukuyeka ukusebenza kakhulu futhi agxile ekujabuleleni umndeni wakhe, ngaphezu kwayo yonke imali akwazi ukuyithola ngemuva kokuthengiswa kweBeats Electronics futhi kamuva esebenzela i-Apple njengenhloko ye-Apple Music .
Ukuhamba cishe kuka-Iovine kwa-Apple, kuyisibopho sokugcina kuze kube manje esihlanganisa i-Apple neBeats Electronics, ngoba bobabili uDkt Dree, u-Ian Rogers noTrent Reznor, base beyishiyile inkampani kudala, yize beqhubeka nokusebenzisana ngezikhathi ezithile ngeBeats 1, isiteshi esikhulu se-Apple Music.
Kusukela yethulwe ngokusemthethweni ngoJuni 0, inkampani ezinze eCupertino ikwazile ukudonsa ukunaka okungaphezulu kokungaphezulu 38 izigidi zabasebenzisi, ngokwezibalo zakamuva ezimenyezelwe ngokusemthethweni ezinsukwini ezimbalwa ezedlule ngu-Eddy Cue.