Ukungasho ukuthi inkampani yaseCupertino uJohn Chen, oyi-CEO yeBlackBerry, ushicilele i-athikili lapho, ngaphansi kwesihloko esithi ¨Impikiswano yokubethela: Indlela eya phambili, ekhokhisa inqubomgomo yobumfihlo ye-Apple.
Impikiswano yobumfihlo
IBlackBerry iyaqhubeka nokuba nezilaleli zayo. Idume ngokuba ngenye yezinkampani eziphephe kakhulu maqondana nobumfihlo bedatha yomsebenzisi, namuhla iyaqhubeka nokuba yinkampani ngobukhona obukhulu phakathi kohulumeni empeleni, u-Angela Merkel noBarack Obama baphakathi kwamakhasimende ayo. Ngasikhathi sinye, i-Apple, nge-CEO yayo uTim Cook, iyagcizelela ngemvamisa ukuthi ubumfihlo babasebenzisi buza kuqala enkampanini (ize yayibiza "njengelungelo lomuntu eliyisisekelo"), kangangokuba ukubethela kwensimbi namuhla, iphasiwedi yakho, ayigcinwa kunoma iyiphi iseva yenkampani kodwa kudivayisi uqobo, okwenza kungabi lula nge-Apple ukuthi inikeze ukufinyelela kumininingwane yomsebenzisi noma ngabe kukhona umyalo wenkantolo phakathi. Lokhu, ngokusobala, uma sicabanga ngakho ngokucophelela, kungenzeka ezimweni ezithile kube "nokubi" kwayo, futhi kulapho uJohn Chen, oyi-CEO yeBlackBerry, athola khona endaweni yesehlakalo ekhokhisa kanzima i-Apple yize, yebo, ngaphandle kokuyiqamba igama:
Sekuyiminyaka, izikhulu zikahulumeni zinxusa usizo embonini yezobuchwepheshe, kepha impendulo ibe ngeyokunganaki ngaphandle kokufinyelela esivumelwaneni. Eqinisweni, enye yezinkampani zobuchwepheshe ezinamandla kakhulu emhlabeni, usanda kusenqaba isicelo sokuthola okusemthethweni kuphenyo kumthengisi wezidakamizwa owaziwayo, ngoba ukwenza kanjalo "kungangcolisa umkhiqizo" wenkampani. Eqinisweni, sisendaweni emnyama lapho izinkampani zibeka udumo lwazo ngaphezu kobuhle obujwayelekile. KwaBlackBerry, siyaqonda, mhlawumbe ngaphezu kwanoma iyiphi enye inkampani enkulu yezobuchwepheshe, ukubaluleka kokuzibophezela kwethu kubumfihlo empumelelweni yomkhiqizo nasekulinganisweni komkhiqizo - ubumfihlo nokuphepha yizona ezisenhliziyweni yakho konke esikwenzayo. Kodwa-ke, ukuzibophezela kwethu kokungasese akudluleli ezigebengwini. (UJohn Chen, isikhulu esiphezulu seBlackBerry)
Impikiswano mayelana ubumfihlo bomsebenzisi nezibopho izinkampani zobuchwepheshe ezinazo, noma okufanele zibe nazo, zihamba ibanga elide. Eqinisweni, ukuma kukaChen kucacile kulokhu: “rSisekela umbono wokuthi izinkampani zobuchwepheshe kufanele zenqabe izicelo zokufinyelela ezisemthethweni nezizwakalayo. Njengoba nje izakhamizi zinesibopho sokusiza ukulwa nobugebengu lapho zingakwenza lokho ngokuphepha, izinkampani nazo zinesibopho sokwenza lokho ezingakwenza". Ngamanye amagama, ukufinyelela akunakuvinjelwa ngokuhlelekile, kepha kunezimo ezithile ezikhulelwa njengokuhlukile lapho izinkampani kufanele zisebenzisane khona. Lo mbono uyaqhubeka nokuchazwa nguChen uqobo endabeni yakhe ngendlela engashiyi ndawo yokungabaza okuncane:
EKuyiqiniso futhi ukuthi izinkampani kufanele zenqabe noma yimiphi imizamo yezinhlangano zikahulumeni yokweqa. IBlackBerry yenqabile ukufaka iminyango engemuva kumadivayisi naku-software yayo. Asikaze sivumele ukufinyelela kukahulumeni kumaseva ethu futhi asisoze sikuvumela. Sinqume ukushiya amazwe lapho iziphathimandla zicele ukufinyelela okungahlukumeza ubumfihlo bezakhamizi ezihlonipha umthetho.
Manje, ngubani onquma ukuthi iziphathimandla zizodlulela nini? Uphi umkhawulo? Njengoba ngishilo, impikiswano ithatha isikhathi eside futhi ingaphezu kokuthakazelisa emphakathini ohlangene lapho idatha yethu ijikeleza khona njalo.
Kusuka ku-Blackberry, abasekeli bokubethela idatha bayakhonjiswa:
Lukuhlasela ubhadane eminyakeni emibili edlule kukhombisa ukuthi sidinga okungaphezulu, hhayi okuncane, izilawuli zokuphepha [ukuvikela] imininingwane yethu ebalulekile. Futhi kuyamangaza futhi kuyethusa ukuthi abanye abaholi bezepolitiki bacabanga ukuthi ukuvimbela ukubethela kungasebenza ezingeni lobuchwepheshe. Uma izinsizakalo zivinjelwe, izigebengu zingathuthukisa izinhlelo zazo zokubethela, okuholele emhlabeni lapho zinamathuluzi wokubethela amaningi kunabantu, futhi ubumfihlo bethu bungaba ukuphela kwempikiswano yale mpikiswano.
Isikhundla sikaJohn Chen singishiya sinengqondo futhi sinengqondo, yize kungenzeka futhi ukuthi kube nzima ukusho. Kusobala ukuthi i-Apple, noma iyiphi enye inkampani, njengabasebenzisi namakhasimende, esibeka kuyo idatha yethu yomuntu siqu, kufanele iqinisekise ukuvikeleka kwabo nokuvikeleka kodwa, masivume iqiniso ukuthi kukhona nabashokobezi, amasela, abadlwenguli, osopolitiki abakhohlakele phakathi kwethu. nazo zonke izinhlobo zezigebengu. Ngabe i-Apple kufanele igcine ukuma okucacile ngokwala ukuhlinzeka nganoma yiluphi uhlobo lolwazi noma kufanele, kunalokho, yenze okuhlukile? Ngabe lokho okuhlukile kungafaka engozini ukuphepha kwethu nobumfihlo bethu? Ngabe ukusebenzisana kwakho kokuqagela ngokwenza lula ukufinyelela ezimweni ezithile kungalimaza isithombe somkhiqizo we-Apple noma, kunalokho, kungakuzuzisa?
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