Lona indaba Kuqala ngensizwa engakhuthazekanga kakhulu ukuthi isebenzele inkampani Apple noma nge Steve Jobs, okufanayo. Ngonyaka we-1977 washo ngqo indaba, eyaqala ngebika elibi, abantu abaningi babecabanga ukuthi Apple Ngingaqonda ngqo ekuqothukeni uma ngiqhubeka ilogo ye-manzanita, URob Janoff, umklami wezithombe owadala ifayela le- logo, beka i-expentante.
Imisebenzi y UJanoff bahlangana lapho owokugcina esebenza enkampanini yezobudlelwano bomphakathi Regis mckenna, ePalo Alto, esifundazweni saseCalifornia.
Phakathi kwemisebenzi yakhe kwakungukufeza CEO izimbadada ukubeka emakethe ibhokisi lamapulangwe elenziwe ngesandla futhi libhajwe ngezintambo, kwaba ngolunye lwezinguqulo zokuqala I-Apple II. Njenge-anecdote enelukuluku UJanoff imibono: “Ukuthola ugqozi, into yokuqala engayenza ukuya esitolo, ngathenga isikhwama ama-apula bese uwasika. Bengibuka izingcezu amahora », logo okwathi ngaleso sikhathi kwabonakala kulungile Imisebenzi- I-apula elula ye-2D monochrome ngokuluma okuyela ngasoceleni ngakwesokunene, konke okudingekayo Imisebenzi ngabe lowo mbala ungeziwe, UJanoff ngokwesisekelo akazange avume, wabalula ukuthi logo ngezindleko ezimnyama ezincishisiwe zokuphrinta.
Kodwa Steve Jobs Embonweni wakhe webhizinisi ongenamkhawulo, wanquma ukuthi umbala kufayela le- logo Ngingaphrinta isitembu sobuntu enkampanini, maqondana nalokhu UJanoff Uthe, "Ngakho-ke ngafaka imibala lapho engicabanga ukuthi kufanele iye khona, ngingacabangi nangomcabango." Ngakho-ke uma wake wazibuza ukuthi umqondo we-apula le-Apple wavelaphi, uyazi ukuthi awuvelanga ngalutho futhi awukho ngaphansi kwesitolo, unelukuluku, akunjalo?
Ukube ubuyithanda indaba ye URob Janoff futhi bafuna ukwazi kabanzi ngaye, singabatshela lokho kulezi zinsuku URob Janoff Uneminyaka engamashumi amahlanu nesikhombisa ubudala futhi unenkampani eyakha imidwebo eChicago.
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