Ezinsukwini ezimbalwa ezedlule sakukwazisa ukuthi inkampani yaseSwitzerland iSwatch yashesha ukubhalisa umusho oyinganekwane owawusetshenziswa yi-Apple ngesikhathi sikaSteve Jobs kuma-Keynotes ayo, «Into eyodwa«. Ukuqagela kwaqala ngokushesha futhi sazibuza ukuthi kudlule ini emiqondweni yalabo bakwaSwatch ukuthola ukucasula i-Apple ngalesi senzo.
Sikhuluma ukuthi kusukela manje labo abavela eCupertino bazokhawulela ukusetshenziswa kwaleyo nkulumo ukuthi, yize ukufika kukaTim Cook kusetshenziswe kuphela ekwethulweni kwe-Apple Watch, impela babehlele ukuyisebenzisa ezinye izikhathi. Noma kunjalo, Kubukeka sengathi yonke into ayipendi njengoba bekukholelwa futhi labo ababhekele iSwatch bagijimele ukuchaza isizathu sangempela sokuthi le nkulumo ibhaliswe.
Iqiniso ukuthi akucaci ngokuphelele ukuthi irekhodi lebinzana eliyinsumansumane elisetshenziswe Imisebenzi «Into eyodwa»Kwakuyithuba elimsulwa, kepha yilokho abantu baseSwatch abafuna ukwenza umphakathi ukholelwe futhi ikakhulukazi kulabo be-apula elilonyiwe. Iqiniso ukuthi ngenkathi i-CEO yeSwatch izinikele ekuhlekiseni nge-Apple Watch, abanye banesibopho sokuzivikela ekubhalisweni kwesigwebo, yingakho Asikwazi ukuqonda ukuthi iziteshi zokuxhumana zangaphakathi zalo mkhiqizo odumile wokubuka zinjani.
Ake siye kulokho ebesikulindele. Labo beSwatch bachaze ukuthi indlela abasebenza ngayo ukubhalisa imishwana ethile lokho kuzosetshenziswa ngamaqoqo wokubuka wesikhathi esizayo. Njengamanje singabona amaqoqo akhuthazwe yizwi I-Centrino, ezinye ezihlobene ne- I-Moitié-Moitié futhi manje iqoqo okuthiwa alibonanga ukukhanya okuhlobene nomusho Enye into.
Manje ibinzana Into eyodwa Akukhethiwe ukuthi kuhlobene ne-Apple futhi ngaleyo ndlela kusizakale ukukhishwa kwayo ngabezindaba, yilokho abakwaSwatch abakuchazile. Kuyinkulumo ethi, ngokusho kwabo, isuswe ngempela kwifilimu noir ngoba empeleni iqoqo lakhe elisha lizogqugquzelwa lolu hlobo lwe-cinema.
Iqiniso ngukuthi ngokusho kwabo le nkulumo eshiwo ngenhla iyasetshenziswa ochungechungeni i-Inspector Columbo, eSpain olwahunyushwa njengoLieutenant Colombo yingakho belubhalisile. Kodwa-ke, izakhiwo azinasisekelo ngoba uma sihlaziya isikhathi lapho kufanele ivele khona ifilimu noir, yaqala ngo-1930 yaphela ngo-1950. Kodwa-ke, uchungechunge lweColumbo lwaqala ngo-1968 lwaze lwaphela ngo-1991 ngakho-ke lwalungeke lubekwe phakathi nenkathi yefilimu noir.
Ngamafuphi, bazamile ukuchaza isenzo esizokuba nemiphumela impela. Sizobona ukuthi ekugcineni i-Apple Watch iyinto yokudlala njengoba kusho u-CEO weSwatch futhi uma I-Apple izoma ukunikeza impendulo enamandla kumaSwitzerland.
Ayinakhanda noma umsila. Lo mhlaba uya ngokuya unamahloni ngokuntula kwawo ukuqonda; Uma sizibeka kanjena, ngubani osebenzise le nkulumo okokuqala ngqa? Yinkulumo ehlanganayo sonke esiyisebenzise futhi sayisebenzisa kaningi. Ngabe bazokwenqabela ukusetshenziswa kwayo? Ngabe bazoyicela imali yayo? ...
Nsuku zonke ezidlulayo ngibona indlela amaqhinga ebhizinisi asuselwa kakhulu ekushayeni umncintiswano kunasekuzinikeleni kwabo emisha nasekhwalithi yomkhiqizo.