Ezinsukwini zakamuva, isu elenziwa yi-Apple liyabuzwa. Imilayezo ekhishwe abahlinzeki be-Apple maqondana ne- ama-oda ambalwa kulindeleke ku-iPhone, kuhlanganiswe ne kwehle inani lama-Mac athengisiwe, ikuvumela ukuthi ubikezele izibalo zenzuzo ephansi ezinyangeni ezizayo.
Phakathi kwalesi maelstrom, i-Apple ithathe isinqumo sokumemezela kubaninimasheya bayo ukuthi kusuka kulo mzuzu ngeke inikeze izibalo zemikhiqizo ethengisiwe, uma kungenjalo ngokuqondile inani lokuthengisa nenzuzo. Izizathu ziyaziwa yi-Apple ngaphakathi, kepha siyini isizathu sangempela?
U-Apple ucabanga ukuthi ukunikela ngemininingwane yemikhiqizo ethengisiwe kwesinye isikhathi kungahunyushwa kabi. Inkampani ayikwazi ukuncintisana nabakhiqizi abakhulu behadiweInesisekelo esilinganiselwe samakhasimende, uma sibeka i-iPhone eceleni. Kepha Isu lika-Apple ligxile kwikhwalithi yomkhiqizo. Uhlobo lwensizakalo ye-Premium ngaphakathi kwengxenye ngayinye: amakhompyutha, amaphilisi, ama-smartphone, kanye nezinsizakalo ezisezingeni lokuqala, njengezinhlelo zokusebenza zehadiwe elithengisayo.
Uma i-Apple izuza lo msebenzisi ukuthola le nsizakalo, izoba yikhasimende, hhayi lemikhiqizo ye-Apple, kodwa ye imvelo yenkampani. Okutholwe yi-Apple ukuthi leli khasimende lenkampani, elibizwa yi-CEO ye-Apple "Amakhasimende asunguliwe" awuthengi imikhiqizo. Lesi ngesinye sezizathu esenza ukuthi i-Apple ingashicileli inani lemikhiqizo ethengisiwe.
Ngokuphambene nalokho, sithola ukuthi abasebenzisi be-PC bakhulisa inani lokuthengisa lalawa makhompyutha. Kepha kufanele sikhumbule ukuthi, ekubeni yimakethe ene-athomu ethe xaxa, abahlali njalo bethenga uhlobo olufanayo lwe-PC. Lo mncintiswano phakathi kwabakhiqizi ubaphoqa ukuba bancintisane ngamanani, noma yini efanayo, ku amamajini aphansi. Le nkinga ayihlushwa yi-Apple ngqo. Inkinga i-Apple ebhekene nayo njengamanje inemikhiqizo ethile, ebhekwa njengePrimiyamu, kepha lokho iklayenti ngokungayiboni injalo, ungazitholi ukuzithenga. Lokhu kungadala ukwehla kokuthengisa kuphela, kepha nenzuzo yenkampani.
