Sisanda kubona umdwebo noma ibhodi lezindaba elenziwe ngemifanekiso, okuzoba umsuka wesimemezelo se- Ngo-1984 iMacintosh. Lesi sikhangiso sikhonjiswe ngesikhathi sekhefu se-Super Bowl futhi asishiyanga cishe noma yisiphi isibukeli singenandaba.
Lesi sethi sezithombe senziwa iqembu le- Hank hinton, ngaleso sikhathi eyayiphethe ukukhangisa inkampani eqashwe yi-Apple yokwethulwa kweMacintosh. Le nkampani yaziwa nge-TBWA \ Chiat \ Day. Njengoba bekulindelekile, bekungelula ukuthola umqondo onganelisa futhi umangaze ukukhathazeka komsunguli we-Apple uSteve Jobs.
Imenenja yokukhangisa yomkhiqizo, UJay chiat, wenqabe imiqondo eminingi yokukhangisa eyafika kubo, ngokusho kwengxoxo ayinikeza iBusiness Insider. Ekugcineni wathola umyalezo owawuthandwa yibo bobabili abasunguli beMisebenzi, kanye noMphathi Omkhulu ngaleso sikhathi se-Apple, UJohn Sculley. Umqondo ubonakale ubajabulisa bobabili. Ngamazwi kaSculley, uSteve Jobs uqobo wababaza ngemuva kokwethulwa kwesikhangiso:
Ohhh !! kuyamangaza lokhu
Ngemuva kokuqinisekiswa ngabaholi abaphezulu be-Apple, ingxenye yomsindo nokubuka yathatha izintambo. Isimemezelo sokugcina siveze umsunguli we- "Alien" no- "Blade Runner" Ridley Scott. Inkampani yezikhangiso ibingafuni ukuchitha noma yimuphi umzamo ngemuva kwesivumelwano ne-Apple. Umlayezo obonwa esikhangisweni uletha etafuleni umbono, kuma-80s, wokuthi amakhompyutha azohlala njalo emakhulu kakhulu, eyinkimbinkimbi futhi ebiza kakhulu, kumsebenzisi ojwayelekile. Lo mlayezo uvela lapho ifayela le- I-Apple II ibisemakethe iminyaka eminingana.
Ekugcineni le Mac yayikhona iMac yokuqala ibhekiswe emphakathini jikelele, ene-graphical interface negundane, ngaphandle kwentengo yayo ephezulu ngaleso sikhathi engu- $ 1.995. Ngesikhangiso seSuper Bowl, kwakudingeka atshale imali engaphezu kwezigidi ezingama- $ 1.5 kwisikhangiso esisodwa.
