Elinye lamaqhinga amakhulu we-Apple Music okwandisa isisekelo sababhalisile lisuselwa ekukhishweni okukhethekile. Kuyo yonke le minyaka emibili yokuphila kwensiza yomculo yokusakaza, kube nabaculi abaningi, okwesikhashana, abakhombise umhlaba umsebenzi wabo wakamuva nge-Apple Music, ngendlela eyingqayizivele nekhethekile. Kodwa-ke, labo abane-apula elilonyiwe abatholi konke lokho okukhethekile.
Kuqondana nonyaka wesibili we-Apple Music, omunye wabancintisana nabo abakhulu, I-Tidal, ekhishwe ngoLwesihlanu olwedlule ngokukhethekile ku- "4:44", i-albhamu yakamuva ngomculi uJay-Z. Amahlebezi aqala ukuvela ngokushesha: ukukhethelwa kuphela isonto elilodwa kuphela NgoLwesihlanu oluzayo, ngoJulayi 7, iJay-Z entsha kungenzeka isivele itholakala ku-Apple Music.
Bekule mpelasonto, cishe amahora ngemuva kokwethulwa kwayo kuphela kuTidal, lapho amahemuhemu aqale khona umsebenzi omusha womculi uJay-Z, “4:44”, nawo uzobe usuzofinyelela ku-Apple Music. Isizathu silula: iwindi lokukhetha linqunyelwe ezinsukwini eziyisikhombisa kuphela.
Njengoba imithombo engadalulwanga itshele iBillboard kule mpelasonto, kuzoshaya u-4: 44 I-Apple Umculo kanye ne-iTunes ngokuhamba kwesikhathi kuleli sonto. Ngokukhethekile, kulinganiselwa ukuthi iTidal ne-Sprint bakhiphe ithuba elilodwa isonto elilodwa, ngendlela yokuthi abalandeli balo mculi nababhalisele i-Apple Music bakwazi ukulalela izingoma ezintsha kusukela ngoLwesihlanu, ngoJulayi 7, maphakathi nechupinazo.
Khumbula ukuthi ngonyaka odlule kube namahemuhemu aqinile akhomba lapho kungenzeka kuthengwe khona iTidal yi-Apple, kodwa-ke, isikhulu se-Apple Music uJimmy Iovine sisungule ngokushesha ekwenzeni izinhlelo ezinjengalezi: “Siqhuba umsebenzi wethu uqobo, ukuthola izinsizakalo zokusakaza. Futhi, isikhashana kulo nyaka, UJay-Z uze wasusa wonke ama-albhamu akhe ku-Apple Music nakuSpotify, yize iningi labo labuyela emuva ezinsukwini ezimbalwa kamuva.
Kuhlaba umxhwele ikakhulukazi ukuthi enye yezingoma efakwe kwi-albhamu entsha kaJay-Z, “Smile”, ibhekise embangweni ophakathi kwe-Apple Music noTidal, futhi ibalula ngisho uJimmy Iovine:
F *** ucezu lukaphayi we-apula, ngifuna ikhekhe lami
I-Chargin 'isiphetho sami
Hlonipha uJimmy Iovine
Kepha kufanele ahloniphe u-Elohim njengombuso omusha ngokuphelele