U-Angela Ahrendts, ophethe uphiko lwezokudayisa lakwa-Apple, usanda kukhuluma ngesikhathi enengxoxo ne-Fast Company mayelana nesikhathi sakhe e-Apple nokuthi iminyaka emibili yokuqala imchazeleni. ihola njengenhloko yesigaba sesitolo I-Apple nenhloko yokusabalalisa.
Njengoba iningi lenu selivele lazi, u-Ahrendts phambilini wayeyi-CEO yomkhiqizo osezingeni eliphezulu, uBurberry, lapho ekwaze khona ukukhipha umnyombo nakho konke okuhlangenwe nakho ukusebenzisa izinguquko ezithile ezicashile nezinye hhayi kangako, ezitolo zaseManzana . Lezi zinguquko zifaka, ngokwesibonelo, ukuphathwa kwabasebenzi, lapho yena ngokwakhe eqinisekisa khona ukuthi isu lakhe likhona Baphathe ngendlela obuzobaphatha ngayo.
U-Ahrendts uqaphele ukuthi ezinyangeni zakhe zokuqala eziyisithupha e-Apple, kwakudingeka ahambele izimakethe ezihlukene ezingama-40 futhi achithe isikhathi nabaphathi abaphezulu bokuthengisa kulowo nalowo. Uchaze ukuthi ama-Apple Stores njengezitolo ezidayisa ezitolo, yiwo "Ukuhlanganisa abasebenzi abaqashiwe nokubenza babambisane."
Mhlawumbe into ephawuleka kakhulu ngalokhu akushoyo ukuthi i-Apple ngo-2015 yayinezinga eliphakeme kakhulu lokugcina ngokuya ngabasebenzi basesitolo elake laba nalo, okungukuthi, wema kuma-81%. Ukuphikisa lokhu, u-Ahrendts uchaze ukuthi akaboni abasebenzi bezitolo bamane nje bengabasebenzi abasesigabeni esiphansi, kodwa ubabona njengabaphathi "abaxhumana namakhasimende nemikhiqizo uJony nethimba lakhe labadizayin bathathe iminyaka ukuyenza.», Ngakho-ke kuyacaca ukubaluleka kokudlulisa umbono ofanele womkhiqizo kumakhasimende noma kumsebenzisi, yingakho ubalulekile eketangeni.
Isikhulu sichaze ukuthi wonke umuntu osebenza kwa-Apple ukhona "ukushintsha izimpilo zabantu." Kungaphezu nje kwemikhiqizoNgaphezu kwalokho, futhi sibonga isu likaTim Cook, siyazibandakanya ezinkingeni zenhlalo futhi sizama ukushiya umhlaba kangcono kunalokho esikutholile:
Kusasele inyanga ngaphambi kokuba ngiqale ukusebenza, ngatshela umyeni wami okuthile ebengingazange ngikubone ngaphambili: “Manje sengiyazi ukuthi kungani le kungenye yezinkampani eziphumelela kakhulu emhlabeni: Kungenxa yokuthi isiko nezimiso eziqinile njengokuziqhenya, ukuvikelwa kanye namagugu '. Le nkampani yakhelwe phezu kwesisekelo sokushintsha izimpilo zabantu. Leyo mindset yensizakalo, eshayela ukushintsha izinto, yinani eliyinhloko kule nkampani. UTim Cook usitshela ukuthi futhi kungumsebenzi wethu ukuyishiya kangcono kunalokho esikutholile. Ngakho-ke lapha unezinsika ezimbili ezimangalisayo nesiko elakhelwe lokho. Kuyafana nasezigabeni zokuthengisa nasemahhovisi aseCupertino.