Ekuqaleni kwaleli sonto Apple wenza umphakathi waba imiphumela yezezimali okuhambisana nekota yokuqala yonyaka wezimali u-2016 futhi yize sekuphinde kwaqopha umlando ngokuthengisa "ngekota ngayinye kwama- $ 75.900 billion kanye nenzuzo yekota engama- $ 18.400 billion" uma kuqhathaniswa "nokuthengiswa kwe- $ 74.600 billion kanye nenzuzo ephelele yezigidi eziyi-18.000 amadola (…) atholakale kwikota efanayo yonyaka odlule ”, izibalo zishiye u- ukunambitheka okumnandi nokumuncu phakathi kwabaninimasheya njengoba kukhombisa ukuthi ezinye izinto ziyashintsha nokuthi isikhathi sesifikile sokuthi inkampani ibhekane nezinselelo ezintsha.
Ngabe imiphumela yezezimali yakwa-Apple ikhombisa ini?
Uma kuze kube manje umkhiqizo okuwukuphela kwenkampani owethule ukwehla okuqhubekayo ekuthengisweni nasekulahlekelweni unomphela kwesabelo semakethe ngemuva kwekota yi-iPad, manje I-iPhone ibonakala ikhuphukile futhi ngokokuqala ngqá ukuthengisa kwabo kwehluleka kulindelekile. Ngaphezu kwalokho, i-Alphabet, umzali omusha we-Google, idlule i-Apple njengenkampani enkulu kakhulu yokwenza imali.
Ngakho-ke, i-Apple kufanele iqale ukucabanga kabusha ngezinto ezithile:
1 inselelo ye-iPhone
Ikota yokuqala yezimali le miphumela ebhekiswe kuyo iyahambelana nesikhathi sokuthengisa sikaKhisimusi, isikhathi sokuthengisa esikhulu kunazo zonke sonyaka, futhi Yize ethengise ama-iPhone amayunithi angama-74,8 wezigidi, i-Apple ayiphumelelanga ukuhlangabezana nezinhloso ezibekiwe, okube wukudumala okukhulu kubatshalizimali ngoba asikhohlwa ukuthi sikhuluma ngokugqama okukhulu kwenkampani. Ngaphandle kokungabaza intengo yayo, unyaka ngamunye iphakeme kunaleyo eyedlule, iyisici esinqumayo. Njengoba kunjalo futhi ukuthi "ukuthuthuka okune" kusizukulwane S akwanele ukukholisa futhi ngaphezu kwakho konke, ukufakazela ukukhishwa kwezezimali okusha ngamakhasimende. Lesi simo sisiholela ngqo enseleleni entsha.
Inhloso 2: yabasebenzisi ukuvuselela ama-iPhones abo
Ngokuphumelelayo. Abahlaziyi abaningi bayavuma lokho Ukuguqulwa kwe-iPhone emazweni athuthukile sekuphakeme futhi? Inhloso ka-Apple manje kufanele kube eyabasebenzisi abane-iPhone endala ukuyivuselela. Isikhulu esiphezulu sakwa-Apple uTim Cook uqobo uthe: "U-60% wabanikazi be-iPhone bane-iPhone 5S, i-iPhone 5C, noma ngaphansi." Yilapho ukhiye wokuthengiswa kwe-iPhone uzogcinwa futhi wenyuswe futhi, kepha ingabe uzokwazi ukwenza kanjalo ngamanani aphezulu? Ingabe amahemuhemu I-iPhone 5se nokulandelayo iPhone 7 ngalesi sizathu?
Inhloso 3.Second: imikhiqizo emisha
Nge-iPhone "edumazayo" okokuqala ngqa, i-iPad ilahlekelwa ngokuqinile ngozimele share, kanye nemikhiqizo efana Apple TV noma i-Apple Watch okuthi, yize yamukelwe kahle, ingenakho ukwamukelwa okuhle eminye imikhiqizo eye yaba nakho, inkampani inenselelo yayo dala imikhiqizo emisha nemisha, okungukuthi, dala izidingo ezintsha kubathengi, noma usenze sibone lezo okuthiwa asiziboni, ukuze sikwazi ukuqala kabusha ukuthengisa.
4.Wall Street iphendula
Amasheya we-Apple abelokhu ewa izinyanga futhi ukusabela kwale miphumela, yize kwakuvamile, kwakushesha: Amasheya we-Apple awele phansi futhi kuze kufike ku-6% kusukela ekuxhumaneni kwemiphumela. Futhi lokhu kukhathaza abatshalizimali kakhulu.
I-Apple ayiseyona inkampani enkulu yokwenza imali
I-Apple iye yafakwa kabusha njenge- "value" esikhundleni sesitoko "sokukhula", futhi lokhu kungenxa yokuthi imbangi yayo enkulu, Alphabet, manje isiyedlula njengenkampani enonhlamvukazi ophakeme kunayo yonke. Imikhiqizo isivele "ivuthiwe" selokhu yethulwa ngomqondo wokuthi ukukhula kokuthengisa kwabo sekuqala ukonakala. Kwakungenakwenzeka ngaso sonke isikhathi ukugcina ukukhula okumangazayo njengalokho kukhonjiswe yi-Apple eminyakeni yamuva, noma ngabe kwakunjalo?
Isimo sezezimali somona
"Sikhiphe imali engamaRandi ayizigidi eziyizinkulungwane ezingama- $ 27.500 ngokusebenza kwemali phakathi nekota, sabuyisela ama- $ 9.000 billion kubaninimasheya ngokuthengwa kwamasheya nezabelo," kusho uLuca Maestri, isikhulu sezezimali kwa-Apple. Impela, ngaphandle kwalo muzwa ongajwayelekile ngemuva kokwazi imiphumela yezezimali yakwa-Apple, inkampani inama-dollar ayizigidi ezingama-216.000 "ngokheshi" kanye nesimo sezimali esithandekayo esivumela ukuthi iqhubeke nezinhlelo zayo.
7 ihansi elisha elizalela amaqanda egolide
Umnotho waseChina uhlupheka, okwamanje, ukwehla, kepha, imali etholwe kulelo zwe yi-Apple ikhule ngo-14% ngonyaka owodwa, yafinyelela kumaRandi ayizigidi ezingama-18.373. I-China yihansi entsha ezalela amaqanda egolide i-Apple, ithengisa lapho ngaphezu kwemingcele yayo yemvelo, kanti uTim Cook uyaqhubeka nokuqiniseka kwakhe ukuthi ijubane lizohlala okungenani lilingana: “ngale kokuguquguquka kwesikhashana siqiniseka ngamandla esikhathi eside emakethe yaseChina, futhi sibona amathuba amahle. Sigcina utshalomali lwethu.
8.Ukuvela komnotho womhlaba
Ayikho i-Apple engasinaki isimo somnotho womhlaba futhi ikakhulukazi, ekuguqukeni kwedola, ngokusho kwenkampani, elibaphathe kabi kwaze kwaba seqophelweni lokuthi umholo wabo ubungafika ku-15% ngaphezulu. Ngokusobala, idola elibiza kakhulu liyidola elingancintisani.
9. Izinhlawulo ezingaba khona zokubalekela ukukhokha intela
I-European Commission iyaqhubeka nempi yayo yokulwa nokubalekela ukukhokhwa kwentela okwenziwa yizizwe eziningi ezinkulu ezisebenzisa "ubuqili" njengokugcwalisa i-Ireland ngezinkampani ezingaphansi kwazo ukwenza ama-invoyisi ngazo, ngoba ibanikeza izinzuzo ezinkulu zentela lapho. Muva nje, futhi ngokusho kukaBlomberg, kwaziwa ukuthi i-Apple kungadingeka ibhekane nokukhokhwa kwezigidi ezingama-8.000 zama-euro, ngomqondo wayo yonke into ebingayikhokhi eminyakeni eyedlule. Abatshalizimali abakuthandi lokhu, yize sicabanga ukuthi ngenkathi kungekho nkinga, bebengakhalazi. Iphinde inikeze isithombe esibi enkampanini okunzima ukuyihlanza.
Ngalesi sizathu, iGoogle isivele ivumile ukukhokha izintela ezihambelana neminyaka eyishumi edlule e-United Kingdom, edlala kakhulu ngokumelene ne-Apple.
10 ukwehla kokuqala kokuthengisa sekuqala ukusukela ngo-2003
I-Apple ibikezela inani lemali engenayo yekota yesibili yezimali ephakathi kuka- $ 50.000 billion no- $ 53.000 billion, okuyisamba esiphansi kunakho konke ukubikezela kwemakethe ($ 55.000 billion) kanye ne- $ 58.000 billion ngesikhathi esifanayo ngonyaka odlule.
Iziphetho
Ngabe i-Apple isishintshile? Mhlawumbe yebo. Yize kunezinto ezingaphandle kwamandla azo ezithinte ngokungenakugwenywa (ukuvela kwedola, inkinga yomhlaba wonke, njll.), Iqiniso ukuthi kuningi okuxhomeke ngqo enkampanini.
Mhlawumbe, ukumisa ukukhuphula amanani ngokuqhubekayo (esimweni se-iPhone, amanye ama-Mac, njll.) Nokushiya umjikelezo wokuvuselela umkhiqizo osheshiswe ngokweqile futhi ongadingekile kungaba okhiye abavumela i-Apple ukuthi iqhubeke nokukhula ngaphezu kokuvuselelwa okulula okwenziwa abasebenzisi bayo vele imikhiqizo yabo.
UMTHOMBO | IBolsamania