Izolo Apple izolo wethule imiphumela yayo yezezimali yekota yokuqala yonyaka wezi-2014. Kude nezinsolo zokuntuleka kwezinto ezintsha kanye namabika "wokudicilela phansi" kwenkampani, igcine futhi yenyusa inzuzo yayo engxenyeni enzima yezimali inikezwe ukuthi It kuqondana nokuqala konyaka nokuphela kwesikhathi sokuthenga sikaKhisimusi.
I-Apple inyusa inzuzo yayo ephelele kwikota yokugcina.
NgoMashi 29, ikota yesibili yezimali yonyaka e-United States ivaliwe (ehambelana nekota yokuqala yekhalenda lika-2014), nayizolo Apple yenze imiphumela yayo yaba sesidlangalaleni: inkampani yaseCupertino izuze ukuthengiswa kwamakota amathathu kwe Ama-dollar ayi-45.600 futhi a inzuzo yekota engama- $ 10.200 billion, elingana no- $ 11,62 ngesabelo ngasinye. Imiphumela uma iqhathaniswa nokuthengiswa kwe- $ 43.600 billion kanye nenzuzo ephelele ye- $ 9.500 billion noma i- $ 10,09 ngesabelo ngasinye etholwe kwikota efanayo yonyaka odlule iphetha ngokunyuka kwemali etholakalayo.
Ama-iPhones amaningi nama-Mac; ama-iPads nama-iPod ambalwa.
Uma sibheka le miphumela yakamuva yezomnotho ngomndeni womkhiqizo, kuyabonakala lokho Apple uthengise amayunithi amaningi we ama-iPhones nama-Mac kunakwikota efanayo yonyaka odlule, kodwa ngaphansi iPads y iPods kunangesikhathi esifanayo. Ngenkathi ukuthambekela komndeni iPod ibilokhu ihudula iminyaka, futhi ibe ngqo, cishe kusukela kuzalwa owokuqala iPhone, ngisho ne I-iPod ingashintshwa yi-iWatch elindelekile, izindaba ezithile zokwehla kokuthengiswa kwe- iPads ngeke kube yizindaba ezinelise nganoma iyiphi indlela inkampani.
Ngakho-ke, phakathi kukaJanuwari noMashi 2014, kwathengiswa amayunithi we-iPhone ayizigidi ezingama-43,7, amele ukwanda ngo-16,8% uma kuqhathaniswa nekota efanayo yonyaka wezi-2013, ngenkathi ukuthengiswa kwe-iPad kumamodeli ayo ahlukile kwehle ngo-16%, kwafinyelela kwizigidi eziyi-16,3 amayunithi athengisiwe ngekota ecishe yaphela.
Mayelana nobubanzi Mac, Apple kuveze ukuthi ukuthengisa kufinyelele kumayunithi ayisigidi esingu-4,1, u-1% ngaphezu konyaka odlule. Kodwa-ke, ukubuyela emuva okukhulu, okulindelekile okungakhathazeki kangako, kuwele ku- iPod: umndeni wabadlali bomculo wenkampani ye-apula elilonyiwe uthengise amayunithi angaphansi kuka-50,9% ahambelana ne- Amadivayisi ayizigidi eziyizinkulungwane ezingu-2,7 kuthengisiwe. Umkhiqizo esingasho ukuthi wehla ngokuphelele, noma kunjalo Apple Kubonakala kungakhombisi zimpawu zokukhathazeka ngakho
I-China ne-iPhone, okhiye bemiphumela yakamuva.
Njengoba bekulokhu kwenzeka selokhu yethulwa ezandleni ze- Steve Jobs Emuva e2007, ukhiye ekukhuleni kwenkampani yeCupertino ilele ku- iPhone kokubili "ukubaluleka" kwayo uqobo nokuba "yindlela enkulu" yokungena enkampanini yabasebenzisi.
Futhi ngalo mqondo, i- iPhone ibambe iqhaza elibalulekile kulezi zibalo zakamuva ngoba, yize imakethe ibonakala igcwele amakhulu ezinhlobo zama-smartphone, iPhone de Apple ithole isabelo semakethe ezindaweni ezahlukahlukene ezinjenge-United States, Japan, Germany, United Kingdom kanye neCanada.
Labo ababhekele i-Apple, uTim Cook, neChina Mobile, uXi Guohua, ngokwesivumelwano. / ALEXANDER F. YUAN (AP)
Kepha ngemuva kwalokhu kukhula, i-protagonist iyanquma: China. Imakethe enamakhulu ezigidi zabasebenzisi abangaba khona I-Apple yazi ukuthi kufanele ithathe, futhi yakwenza futhi yafakazelwa. Ngemuva kokukhulu isivumelwano esifinyelelwe phakathi kwe-Apple neChina Mobile ngoJanuwari, ukuthengiswa kwama-iPhones kukhuphuke ngo-13% kulowo makethe.
Ukuziqhenya nethemba.
Ngakho konke lokhu futhi ubheka izibalo zomhlaba Apple, emlonyeni we-CEO yayo Tim Cook, ukhombisa esidlangalaleni umlayezo "wokuziqhenya nokwaneliseka" ngenkathi kubhebhethekisa ukuqagela ngemikhiqizo emisha ezayo inkampani ezoyethula, uhlobo lomyalezo okuthi, masingangabazi, lumsebenzela kahle kakhulu:
«Siyaziqhenya kakhulu ngeyethu imiphumela yekota, ikakhulukazi kusuka ekuthengisweni okuqinile kwe iPhone kanye nerekhodi lokuthengisa kumasevisi»(…)«Silindele ngokulangazela i- ukwethulwa kwemikhiqizo nezinsizakalo ezintsha i-Apple kuphela engabeka emakethe".
«Senze amadola ayizigidi eziyizinkulungwane eziyi-13.500 okusebenza kwemali phakathi nekota futhi sesibuyisele imali eyengeziwe eyizigidigidi ezingama-21.000 zamaliya kubaninimasheya, ngezabelo kanye nokwabelana ngokuthengwa ngekota kaMashi.», Kushiwo i-CFO ye- Apple, UPeter Oppenheimer.
